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	<title>B2B Marketing Blog &#187; writing</title>
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	<description>Sharing B2B marketing communications insights</description>
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		<title>Fancy garbage is still garbage</title>
		<link>http://blog.schubert.com/2010/05/07/fancy-garbage-is-still-garbage/</link>
		<comments>http://blog.schubert.com/2010/05/07/fancy-garbage-is-still-garbage/#comments</comments>
		<pubDate>Fri, 07 May 2010 21:01:00 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=699</guid>
		<description><![CDATA[In tracking one of my client&#8217;s competitors I ran across a press release posted online at trade media outlet. The first sentence read: &#8220;XYZ Company has launched a single-use bioprocessing filtration solution, which is designed to help speed up processes and reduce wastage.&#8221; Wastage? Is that fancy waste? Because I can tell you that using [...]]]></description>
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		<title>Are your arms too long?</title>
		<link>http://blog.schubert.com/2009/11/25/are-your-arms-too-long/</link>
		<comments>http://blog.schubert.com/2009/11/25/are-your-arms-too-long/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 16:41:22 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Brian Courtney]]></category>
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		<guid isPermaLink="false">http://blog.schubert.com/?p=384</guid>
		<description><![CDATA[Personality is a key to selling that many B2B marketers often overlook.]]></description>
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		<title>In marketing you need to practice like you play</title>
		<link>http://blog.schubert.com/2009/09/01/in-marketing-you-need-to-practice-like-you-play/</link>
		<comments>http://blog.schubert.com/2009/09/01/in-marketing-you-need-to-practice-like-you-play/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 14:13:49 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[jargon]]></category>
		<category><![CDATA[PR messaging]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=271</guid>
		<description><![CDATA[If your business' everyday communications are loaded with industry jargon, cliches, passive-voice constructions and other poor language, there's a very high probability that it will sneak into your communication with your customers - and that can cost you the sale.]]></description>
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		<title>Investigative Reporting: No Journalism Degree Required</title>
		<link>http://blog.schubert.com/2009/03/04/investigative-reporting/</link>
		<comments>http://blog.schubert.com/2009/03/04/investigative-reporting/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 21:39:23 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Debra Yemenijian]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=128</guid>
		<description><![CDATA[Sweeping generalization alert: Based on what I&#8217;ve seen floating around the newswires recently, it would seem PR writers don&#8217;t consider basic reporting methods when announcing client news. I&#8217;m not just talking about AP style here. I will admit that I&#8217;m a bit biased. As a former journalist, I thrived on my ability to turn out [...]]]></description>
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