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	<title>B2B Marketing Blog &#187; social media</title>
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	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
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		<title>Tips for Managing Negative Comments in Social Media</title>
		<link>http://blog.schubert.com/2012/01/19/managing-negative-comments-in-social-media/</link>
		<comments>http://blog.schubert.com/2012/01/19/managing-negative-comments-in-social-media/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 22:14:00 +0000</pubDate>
		<dc:creator>Emilie Erwin</dc:creator>
				<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1500</guid>
		<description><![CDATA[First and foremost, having a social media crisis plan in place and being prepared is the best way to minimize negative press when such a situation arises. A crisis plan will be vital if there is any type of scandal, tragedy or wrong-doing on your end. Each crisis plan is different, but it’s definitely not [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bold Marketing Predictions for 2012</title>
		<link>http://blog.schubert.com/2012/01/06/bold-marketing-predictions-for-2012/</link>
		<comments>http://blog.schubert.com/2012/01/06/bold-marketing-predictions-for-2012/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 15:55:34 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1478</guid>
		<description><![CDATA[From Harold Camping predicting the Rapture, to the Philadelphia Eagles in the Superbowl, to Conde Naste Traveler citing Libya as &#8220;One of the 15 Places to See Right Now&#8221; just days before NATO started airstrikes, 2011 was filled with the usual assortment of horrible predictions. And yet we persist in prognosticating every January. While some [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Ruminations on B2B Social Media Marketing</title>
		<link>http://blog.schubert.com/2011/11/23/ruminations-on-b2b-social-media-marketing/</link>
		<comments>http://blog.schubert.com/2011/11/23/ruminations-on-b2b-social-media-marketing/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 21:37:50 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web-centric marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1438</guid>
		<description><![CDATA[While attending last week&#8217;s SocialMediaPlus summit in Philadelphia, I ruminated on the following: B2B companies still haven&#8217;t grasped the power of social media marketing. It&#8217;s well-known that about 70 percent of today&#8217;s B2B buying process happens online. Furthermore, about 60 percent of B2B decision makers use social media. That sounds promising, right? Well, it would [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/11/23/ruminations-on-b2b-social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Ich mochte einen welpen!</title>
		<link>http://blog.schubert.com/2011/10/20/ich-mochte-einen-welpen/</link>
		<comments>http://blog.schubert.com/2011/10/20/ich-mochte-einen-welpen/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 14:49:24 +0000</pubDate>
		<dc:creator>Rich Carango</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[global marketing]]></category>
		<category><![CDATA[marketing partners]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1193</guid>
		<description><![CDATA[Translation: I want a puppy! That’s just one of the important phrases my 7-year-old son loaded into my iPhone translation app to prep me for my trip to Vienna last week. That phrase wasn’t very useful (Can you believe it?), but the trip was. I was in Vienna to meet with members of the In’ [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Public Relations and Social Media after the Recession</title>
		<link>http://blog.schubert.com/2011/10/18/public-relations-and-social-media-after-the-recession/</link>
		<comments>http://blog.schubert.com/2011/10/18/public-relations-and-social-media-after-the-recession/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 16:26:35 +0000</pubDate>
		<dc:creator>Emilie Erwin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1188</guid>
		<description><![CDATA[Over my morning coffee, I was reading through the daily news headlines. I came across some interesting public relations statistics. According to Jeff Domansky, CEO of Peak Communications Inc.: Experts forecasted a 24-percent growth in public relations jobs by 2018. There has been a 93-percent increase in public relations job listings in the past two [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Social Media Marketing and the B2B Brand Advocate</title>
		<link>http://blog.schubert.com/2011/10/11/social-media-marketing-and-the-b2b-brand-advocate/</link>
		<comments>http://blog.schubert.com/2011/10/11/social-media-marketing-and-the-b2b-brand-advocate/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 22:11:41 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1174</guid>
		<description><![CDATA[There’s been a lot of talk recently about the power of social media marketing and what brand advocates can do for your B2B sales and marketing efforts. Recently, I read BzzAgent’s “A Field Guide to Brand Advocates,” and I wanted to share some key insights as they apply to social media and B2B marketing. According [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What’s your currency in this hyperconnected world?</title>
		<link>http://blog.schubert.com/2011/10/06/what%e2%80%99s-your-currency-in-this-hyperconnected-world/</link>
		<comments>http://blog.schubert.com/2011/10/06/what%e2%80%99s-your-currency-in-this-hyperconnected-world/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 14:28:05 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1166</guid>
		<description><![CDATA[Last week, I attended OMMA Global in New York, one of the largest conferences for the interactive community. The theme was “Media’s Gone Hyperconnected!” Media is everywhere, all the time – on phones, tablets, laptops, and desktops – and so are your prospects. So how do you make the most of these platforms and really [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/10/06/what%e2%80%99s-your-currency-in-this-hyperconnected-world/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to keep your blog regular</title>
		<link>http://blog.schubert.com/2011/06/29/how-to-keep-your-blog-regular/</link>
		<comments>http://blog.schubert.com/2011/06/29/how-to-keep-your-blog-regular/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 19:44:31 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=991</guid>
		<description><![CDATA[Creating a successful blog requires skill, thoughtfulness, perseverance and - most importantly - regular posts. Here's how we are keeping our team members engaged with our blog and contributing on a regular basis.]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/06/29/how-to-keep-your-blog-regular/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Facebook Going Public</title>
		<link>http://blog.schubert.com/2011/06/14/facebook-going-public/</link>
		<comments>http://blog.schubert.com/2011/06/14/facebook-going-public/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 12:58:42 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[Public]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=950</guid>
		<description><![CDATA[Could it be? The social media giant is going public? Well, don&#8217;t get too excited yet, the deal isn&#8217;t done. This CNN Money article states, &#8220;By early 2012, the social networking giant is poised to either hold an initial public offering or begin disclosing its financial results.&#8221; When a company reaches 500 shareholders it&#8217;s required [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/06/14/facebook-going-public/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>There&#8217;s nothing B2B can&#8217;t do, including Flash Mobs.</title>
		<link>http://blog.schubert.com/2011/05/31/theres-nothing-b2b-cant-do-including-flash-mobs/</link>
		<comments>http://blog.schubert.com/2011/05/31/theres-nothing-b2b-cant-do-including-flash-mobs/#comments</comments>
		<pubDate>Tue, 31 May 2011 16:00:16 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Flash Mob]]></category>
		<category><![CDATA[Interphex]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=920</guid>
		<description><![CDATA[I&#8217;d like to congratulate EMD Millipore on their bold choice to say &#8220;No&#8221; to the same old same old promo at Interphex 2011. They took B2B marketing to the next step — beyond the traditional to the most social of social media. The Flash Mob. In the past five years, I&#8217;ve been there to see [...]]]></description>
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		<slash:comments>0</slash:comments>
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