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	<title>B2B Marketing Blog &#187; Schubert</title>
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	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
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		<title>Lazy Web site: Whining &amp; Dining</title>
		<link>http://blog.schubert.com/2009/06/10/lazy-web-site-whining-dining/</link>
		<comments>http://blog.schubert.com/2009/06/10/lazy-web-site-whining-dining/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 20:50:59 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[Lazy Web site]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Schubert]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=148</guid>
		<description><![CDATA[Is your Web site a Delta Leader instead of a leader in sales and marketing? If you&#8217;re having trouble harnessing the power of your Web site, send it on a date with your public relations team &#8211; you&#8217;ll get great results!]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Creating an Online Newsroom</title>
		<link>http://blog.schubert.com/2009/06/08/creating-an-online-newsroom/</link>
		<comments>http://blog.schubert.com/2009/06/08/creating-an-online-newsroom/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 15:23:22 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[newsroom]]></category>
		<category><![CDATA[Schubert]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=147</guid>
		<description><![CDATA[from wikiHow &#8211; The How to Manual That You Can Edit Today’s online newsroom can be a high-value, low-cost springboard to media coverage. But, nearly 40% of journalists say it’s difficult to locate the information they need on corporate Web sites, according to a recent survey by The Bulldog Reporter. It is exceedingly important to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Word of the Week &#8211; Close Ratio</title>
		<link>http://blog.schubert.com/2009/04/23/word-of-the-week-close-ratio/</link>
		<comments>http://blog.schubert.com/2009/04/23/word-of-the-week-close-ratio/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 13:56:27 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Close Ratio]]></category>
		<category><![CDATA[dictionary]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Schubert]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=139</guid>
		<description><![CDATA[Close Ratio, Close\ Ra&#8221;ti*o, n. The percentage of sales closed based on a variety of criteria, including leads, suspects, prospects, offers, etc. An offer pitched to 10 prospects resulted in two closed orders — close ratio is 20 percent. Maintaining a strong close ratio is improved when calling on the right prospects, there is a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Lesson from a Kid</title>
		<link>http://blog.schubert.com/2008/10/09/lesson-from-a-kid/</link>
		<comments>http://blog.schubert.com/2008/10/09/lesson-from-a-kid/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 20:49:00 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Chris Henneghan]]></category>
		<category><![CDATA[Schubert]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=100</guid>
		<description><![CDATA[A recent visit with my 5-year-old nephew started me thinking. Jimmy was showing me an art project from school – a painting – and asked, “Guess what it is.” I was stumped, because it actually reminded me of one of those ink blot tests psychologists give. But I didn’t want to hurt his feelings, so [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Twitter me this!</title>
		<link>http://blog.schubert.com/2008/10/07/twitter-me-this/</link>
		<comments>http://blog.schubert.com/2008/10/07/twitter-me-this/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 18:56:23 +0000</pubDate>
		<dc:creator>Dan Brennan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Dan Brennan]]></category>
		<category><![CDATA[Schubert]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=98</guid>
		<description><![CDATA[Still unsure about the power of new media? Let me give you a little nudge. It happened just this morning. There are multiple social networks available to “meet” with friends, business colleagues, clients, prospects and the like. I’m sure you’ve heard of them: Facebook, MySpace, Flickr, etc. I have so many accounts I can’t even [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Giving “one size fits all” blogs a second look …</title>
		<link>http://blog.schubert.com/2008/07/24/giving/</link>
		<comments>http://blog.schubert.com/2008/07/24/giving/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 22:13:12 +0000</pubDate>
		<dc:creator>Lorena Crowley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Lorena Crowley]]></category>
		<category><![CDATA[Schubert]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/07/24/giving-one-size-fits-all-blogs-a-second-look/</guid>
		<description><![CDATA[There is a misconception that a blog is a good PR strategy for everyone. Everyone should have a blog, they say. A blog allows businesses to curtail traditional media and reach their prospects directly, they say. But do blogs really make sense for all companies? In my personal opinion … absolutely not. I’m a huge [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web sites and other back yard projects…</title>
		<link>http://blog.schubert.com/2008/06/03/web-sites-and-other-back-yard-projects%e2%80%a6/</link>
		<comments>http://blog.schubert.com/2008/06/03/web-sites-and-other-back-yard-projects%e2%80%a6/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 15:56:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Brent Wilson]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Schubert]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/06/03/web-sites-and-other-back-yard-projects%e2%80%a6/</guid>
		<description><![CDATA[Today I revisited the early 90’s on the web. It was a website that I found while prospecting that reminded me of my days running around in Reebok high-tops and rockin’ out to White Snake. No, the site wasn’t part of VH1’s “I love the 90’s” rather it is the corporate site of an industry [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2008/06/03/web-sites-and-other-back-yard-projects%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What came first, the Budget or the Plan?</title>
		<link>http://blog.schubert.com/2008/05/28/what-came-first-the-budget-or-the-plan/</link>
		<comments>http://blog.schubert.com/2008/05/28/what-came-first-the-budget-or-the-plan/#comments</comments>
		<pubDate>Wed, 28 May 2008 19:05:49 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Chris Henneghan]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Schubert]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/05/28/what-came-first-the-budget-or-the-plan/</guid>
		<description><![CDATA[I could relate to Margie Zable Fisher&#8217;s recent blog, &#8220;The Top Ten Reasons Why PR Doesn&#8217;t Work&#8221;. Number 2 on her list is &#8220;The scope of work is not detailed and agreed upon by both parties.&#8221; We are often caught in this chicken or the egg syndrome when ramping up a new PR client. Companies [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2008/05/28/what-came-first-the-budget-or-the-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Behind the scenes</title>
		<link>http://blog.schubert.com/2008/04/07/behind-the-scenes/</link>
		<comments>http://blog.schubert.com/2008/04/07/behind-the-scenes/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 21:01:42 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Debra Yemenijian]]></category>
		<category><![CDATA[Department of Defense]]></category>
		<category><![CDATA[Pentagon]]></category>
		<category><![CDATA[Schubert]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/04/07/behind-the-scenes/</guid>
		<description><![CDATA[Day in and day out, public relations executives tackle tasks that clients never see. These are the calls, e-mails and research that get the job done, and get the job done well. Here at Schubert, I work with a diverse group of clients ranging from companies specializing in agriculture and biometrics to scientific instrumentation and [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2008/04/07/behind-the-scenes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>“Spring is a time of renewal”</title>
		<link>http://blog.schubert.com/2008/03/26/spring-is-a-time-of-renewal/</link>
		<comments>http://blog.schubert.com/2008/03/26/spring-is-a-time-of-renewal/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 22:12:13 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[behavioural marketing]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Debra Yemenijian]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Schubert]]></category>
		<category><![CDATA[track leads]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/03/26/spring-is-a-time-of-renewal/</guid>
		<description><![CDATA[Amid my daily influx of spam and junk e-mail, this subject line stuck out to me like a nun at a Metallica concert. I recognized the sender — Toppers Spa — as a company whose messages I usually delete, even though I willfully subscribe to their e-mail blasts. Maybe it’s because spring is officially here [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2008/03/26/spring-is-a-time-of-renewal/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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