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	<title>B2B Marketing Blog &#187; press release</title>
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		<title>Investigative Reporting: No Journalism Degree Required</title>
		<link>http://blog.schubert.com/2009/03/04/investigative-reporting/</link>
		<comments>http://blog.schubert.com/2009/03/04/investigative-reporting/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 21:39:23 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Debra Yemenijian]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[research]]></category>
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		<guid isPermaLink="false">http://blog.schubert.com/?p=128</guid>
		<description><![CDATA[Sweeping generalization alert: Based on what I&#8217;ve seen floating around the newswires recently, it would seem PR writers don&#8217;t consider basic reporting methods when announcing client news. I&#8217;m not just talking about AP style here. I will admit that I&#8217;m a bit biased. As a former journalist, I thrived on my ability to turn out [...]]]></description>
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		<title>Online Press Releases: What&#8217;s Old is New Again</title>
		<link>http://blog.schubert.com/2008/11/04/online-press-releases-whats-old-is-new-again/</link>
		<comments>http://blog.schubert.com/2008/11/04/online-press-releases-whats-old-is-new-again/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 20:36:17 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[B2B public relations]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[online news release]]></category>
		<category><![CDATA[press release]]></category>
		<category><![CDATA[SEO]]></category>

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		<description><![CDATA[The Society for New Communications Research recently released the executive summary of its research to define the ROI of online news releases. The study is interesting in that it points to the evolution of the press release, but it&#8217;s not at all surprising that generating good ROI with online news releases still comes down to [...]]]></description>
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