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	<title>B2B Marketing Blog &#187; media</title>
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	<description>Sharing B2B marketing communications insights</description>
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		<title>Building a Successful Media Campaign</title>
		<link>http://blog.schubert.com/2012/01/26/building-a-successful-media-campaign/</link>
		<comments>http://blog.schubert.com/2012/01/26/building-a-successful-media-campaign/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 22:05:26 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[e-newsletters]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Media Planning]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1509</guid>
		<description><![CDATA[Bad news. Yearly media planning is dead. Gone are the days we could plan out placements for the whole year — set it and forget it. Good news. Media planning is now 24/7. You get to do it every day! (Don’t look so excited.) It’s not easy, but it is worth it. Advertising and media [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>PR does not stand for &#8220;press release&#8221;</title>
		<link>http://blog.schubert.com/2009/05/06/pr-does-not-stand-for-press-release/</link>
		<comments>http://blog.schubert.com/2009/05/06/pr-does-not-stand-for-press-release/#comments</comments>
		<pubDate>Wed, 06 May 2009 20:12:34 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=142</guid>
		<description><![CDATA[In April American Business Media predicted U.S. trade publications would see and average 19% to 22% drop in business-to-business ad revenues in 2009, a much steeper decline than the 7.3% drop of 2008. And the reality is worse than the numbers make it sound. Nielsen Business Media will stop publishing Brandweek, but may roll it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Love your local blogger</title>
		<link>http://blog.schubert.com/2009/03/25/love-your-local-blogger/</link>
		<comments>http://blog.schubert.com/2009/03/25/love-your-local-blogger/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 13:21:29 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[BBC World News]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[third-party credibility]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=134</guid>
		<description><![CDATA[Some B2B marketing still cling to old perceptions that bloggers are somehow less credible than "legitimate" journalists. Those marketing are missing out.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>When good PR intentions go bad</title>
		<link>http://blog.schubert.com/2009/01/16/when-good-pr-intentions-go-bad/</link>
		<comments>http://blog.schubert.com/2009/01/16/when-good-pr-intentions-go-bad/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 23:07:32 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[editorial outreach]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[PR messaging]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=116</guid>
		<description><![CDATA[Every industry has its bad apples, the ones who just give the whole profession a black eye. Public relations, for some reason, seems to have more than it&#8217;s share. But there is a big difference between unscrupulous villians and simple bad judgement. The recent blunder by Rolex&#8217;s PR practitioners is not the former, but the [...]]]></description>
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