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	<title>B2B Marketing Blog &#187; Lorena Crowley</title>
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	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
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		<title>Was Social Media Your Weakest Link in 2009?</title>
		<link>http://blog.schubert.com/2009/12/11/was-social-media-your-weakest-link-in-2009/</link>
		<comments>http://blog.schubert.com/2009/12/11/was-social-media-your-weakest-link-in-2009/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 22:17:52 +0000</pubDate>
		<dc:creator>Lorena Crowley</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Lorena Crowley]]></category>

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		<description><![CDATA[If we’re only as strong as our weakest link, shouldn’t we find that faulty link fast and bring it up to par? With 2009 quickly coming to a close, it’s a perfect time for marketing professionals to evaluate this past year and see where they can best focus their efforts in 2010. What was a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Wave: Tsunami or Just Good, Fun Surf?</title>
		<link>http://blog.schubert.com/2009/10/07/google-wave-life-altering-tsunami-or-just-good-fun-surf/</link>
		<comments>http://blog.schubert.com/2009/10/07/google-wave-life-altering-tsunami-or-just-good-fun-surf/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 19:50:40 +0000</pubDate>
		<dc:creator>Lorena Crowley</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B]]></category>
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		<category><![CDATA[Lorena Crowley]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=309</guid>
		<description><![CDATA[There continues to be a lot of chatter on the social media front about Google Wave, which was opened up to a meager 100,000 users last week via private invitations. But the verdict is still out. Some users already call it a game changer, while others openly question its practicality and usefulness compared to existing [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Small is the New Big</title>
		<link>http://blog.schubert.com/2009/08/28/small-is-the-new-big/</link>
		<comments>http://blog.schubert.com/2009/08/28/small-is-the-new-big/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 15:19:57 +0000</pubDate>
		<dc:creator>Lorena Crowley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Lorena Crowley]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=261</guid>
		<description><![CDATA[As an animal lover, I’ve found it increasingly difficult to refrain from tying my six-month-old puppy into a blog post somehow. I’ve decided to stop fighting it, as I think the little Yorkie (weighing in at less than 3 pounds) has proved a valuable point to me over the past few months.  I must reiterate [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>B2B Web Site Pet Peeves</title>
		<link>http://blog.schubert.com/2009/07/29/b2b-web-site-pet-peeves/</link>
		<comments>http://blog.schubert.com/2009/07/29/b2b-web-site-pet-peeves/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 19:45:55 +0000</pubDate>
		<dc:creator>Lorena Crowley</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Lorena Crowley]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=169</guid>
		<description><![CDATA[I’m not a web developer by any means, and I don’t design Web sites for a living. My agency has some very talented people on hand to handle those areas. But I am a marketer, and I visit hundreds of Web sites a day, both at work and on my own time. Like most individuals, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Giving “one size fits all” blogs a second look …</title>
		<link>http://blog.schubert.com/2008/07/24/giving/</link>
		<comments>http://blog.schubert.com/2008/07/24/giving/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 22:13:12 +0000</pubDate>
		<dc:creator>Lorena Crowley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Lorena Crowley]]></category>
		<category><![CDATA[Schubert]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/07/24/giving-one-size-fits-all-blogs-a-second-look/</guid>
		<description><![CDATA[There is a misconception that a blog is a good PR strategy for everyone. Everyone should have a blog, they say. A blog allows businesses to curtail traditional media and reach their prospects directly, they say. But do blogs really make sense for all companies? In my personal opinion … absolutely not. I’m a huge [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is there such thing as bloggers block?</title>
		<link>http://blog.schubert.com/2008/02/13/is-there-such-thing-as-bloggers-block/</link>
		<comments>http://blog.schubert.com/2008/02/13/is-there-such-thing-as-bloggers-block/#comments</comments>
		<pubDate>Wed, 13 Feb 2008 20:58:44 +0000</pubDate>
		<dc:creator>Lorena Crowley</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Lorena Crowley]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/02/13/is-there-such-thing-as-bloggers-block/</guid>
		<description><![CDATA[When our agency kicked off its blog last May, it seemed like anything and everything inspired me to blog. Current events, other blogs, articles and even just having conversations with my colleagues all made me feel like the forces of the universe were crying out for me to blog … and so I did my [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Shaking away doubts about the staying power of interactive public relations and new media</title>
		<link>http://blog.schubert.com/2008/02/07/shaking-away-doubts-about-the-staying-power-of-interactive-public-relations-and-new-media/</link>
		<comments>http://blog.schubert.com/2008/02/07/shaking-away-doubts-about-the-staying-power-of-interactive-public-relations-and-new-media/#comments</comments>
		<pubDate>Fri, 08 Feb 2008 00:12:40 +0000</pubDate>
		<dc:creator>Lorena Crowley</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Lorena Crowley]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/02/07/shaking-away-doubts-about-the-staying-power-of-interactive-public-relations-and-new-media/</guid>
		<description><![CDATA[&#8220;Signs Point to Yes&#8221; Is widespread adoption of new media strategy and tactics really in the horizon for the B2B world? I don’t have a Magic 8-Ball anymore (I swear), but if I did … I’m pretty sure that the response I would see through its blue, bubbly liquid-filled peep hole would in fact be [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2008/02/07/shaking-away-doubts-about-the-staying-power-of-interactive-public-relations-and-new-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>You are what you search</title>
		<link>http://blog.schubert.com/2007/11/20/you-are-what-you-search/</link>
		<comments>http://blog.schubert.com/2007/11/20/you-are-what-you-search/#comments</comments>
		<pubDate>Tue, 20 Nov 2007 21:28:56 +0000</pubDate>
		<dc:creator>Lorena Crowley</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Lorena Crowley]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2007/11/20/you-are-what-you-search/</guid>
		<description><![CDATA[Will SEO finally put corporate marketing jargon to rest? Could public relations professionals be on the brink of securing universally clear and concise messaging at last? The Web is an undeniable force when it comes to marketing, but this puts corporate jargon and marketing speak in quite a predicament. The vague terms and complex — [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2007/11/20/you-are-what-you-search/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How one can avoid the unofficial, unqualified “Top Ten Lies Public Relations Agencies Tell Their Clients and Prospects”</title>
		<link>http://blog.schubert.com/2007/10/04/how-one-can-avoid-the-unofficial-unqualified-top-ten-lies-public-relations-agencies-tell-their-clients-and-prospects/</link>
		<comments>http://blog.schubert.com/2007/10/04/how-one-can-avoid-the-unofficial-unqualified-top-ten-lies-public-relations-agencies-tell-their-clients-and-prospects/#comments</comments>
		<pubDate>Thu, 04 Oct 2007 20:10:14 +0000</pubDate>
		<dc:creator>Lorena Crowley</dc:creator>
				<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Lorena Crowley]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2007/10/04/how-one-can-avoid-the-unofficial-unqualified-top-ten-lies-public-relations-agencies-tell-their-clients-and-prospects/</guid>
		<description><![CDATA[Although I’m sure that the leadership of this PR agency trying to educate the world about the “Top 10 Lies a PR Firm Will Tell their Customers and Prospects” only had the best interest of others in mind when writing and distributing this press release, I’m curious to find out what they actually deemed to [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2007/10/04/how-one-can-avoid-the-unofficial-unqualified-top-ten-lies-public-relations-agencies-tell-their-clients-and-prospects/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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		<title>Commission-based press coverage: Why are public relations successes being treated like the sale of a used car?</title>
		<link>http://blog.schubert.com/2007/09/19/commission-based-press-coverage-why-are-public-relations-successes-being-treated-like-the-sale-of-a-used-car/</link>
		<comments>http://blog.schubert.com/2007/09/19/commission-based-press-coverage-why-are-public-relations-successes-being-treated-like-the-sale-of-a-used-car/#comments</comments>
		<pubDate>Wed, 19 Sep 2007 22:32:16 +0000</pubDate>
		<dc:creator>Lorena Crowley</dc:creator>
				<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Lorena Crowley]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2007/09/19/commission-based-press-coverage-why-are-public-relations-successes-being-treated-like-the-sale-of-a-used-car/</guid>
		<description><![CDATA[There is something wrong with this picture &#8230; To a client, a media placement is often just that. Without education about the overall processes of public relations, clients may never understand the leg work behind even the simplest media coverage, which can lead to a devaluation of an agency’s services in a clients mind. The [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2007/09/19/commission-based-press-coverage-why-are-public-relations-successes-being-treated-like-the-sale-of-a-used-car/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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