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	<title>B2B Marketing Blog &#187; corporate</title>
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	<description>Sharing B2B marketing communications insights</description>
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		<title>Take Me Out to the Blog Game, Part II</title>
		<link>http://blog.schubert.com/2009/06/01/take-me-out-to-the-blog-game-part-ii/</link>
		<comments>http://blog.schubert.com/2009/06/01/take-me-out-to-the-blog-game-part-ii/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 19:05:26 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B]]></category>
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		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[Debra Yemenijian]]></category>

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		<description><![CDATA[In my post last week, I discussed how B2B companies can begin to eke out plans for a corporate blog. This week&#8217;s installment completes the article and gives some guidance on how to maintain a blog and earn readers once it is built. Taking a swing Creating content that meets the needs of a company’s [...]]]></description>
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		<title>Take Me Out to the Blog Game, Part I</title>
		<link>http://blog.schubert.com/2009/05/26/take-me-out-to-the-blog-game-part-i/</link>
		<comments>http://blog.schubert.com/2009/05/26/take-me-out-to-the-blog-game-part-i/#comments</comments>
		<pubDate>Tue, 26 May 2009 14:57:50 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Debra Yemenijian]]></category>

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		<description><![CDATA[Marketers need not be baseball savants to recognize the expression, “If you build it, they will come.” For the past 20 years, executives in board rooms across America have proposed countless ventures by utilizing this maxim, which originally emanated from Ray Kinsella’s cornfield in “Field of Dreams.” The success of a company’s marketing enterprises is [...]]]></description>
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