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	<title>B2B Marketing Blog &#187; copywriting</title>
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	<description>Sharing B2B marketing communications insights</description>
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		<title>Fancy garbage is still garbage</title>
		<link>http://blog.schubert.com/2010/05/07/fancy-garbage-is-still-garbage/</link>
		<comments>http://blog.schubert.com/2010/05/07/fancy-garbage-is-still-garbage/#comments</comments>
		<pubDate>Fri, 07 May 2010 21:01:00 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[writing]]></category>

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		<description><![CDATA[In tracking one of my client&#8217;s competitors I ran across a press release posted online at trade media outlet. The first sentence read: &#8220;XYZ Company has launched a single-use bioprocessing filtration solution, which is designed to help speed up processes and reduce wastage.&#8221; Wastage? Is that fancy waste? Because I can tell you that using [...]]]></description>
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		<title>Is Blogging Dead?</title>
		<link>http://blog.schubert.com/2009/09/23/is-blogging-dead/</link>
		<comments>http://blog.schubert.com/2009/09/23/is-blogging-dead/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 16:19:14 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[buzzwords]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[PR messaging]]></category>

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		<description><![CDATA[Is Michael Jackson alive and well, working at Schubert PR in Downingtown? Resorting to borrowed interest probably isn't in your brand's best interest.]]></description>
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		<title>In marketing, it&#8217;s the meaning not the messaging</title>
		<link>http://blog.schubert.com/2009/06/26/in-marketing-its-the-meaning-not-the-messaging/</link>
		<comments>http://blog.schubert.com/2009/06/26/in-marketing-its-the-meaning-not-the-messaging/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 18:47:45 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[copywriting]]></category>

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		<description><![CDATA[Marketing and public relations need to connect with the audience's emotions to have any chance at moving the needle.]]></description>
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		<title>Just because you can, doesn&#8217;t mean you should</title>
		<link>http://blog.schubert.com/2008/12/09/just-because-you-can-doesnt-mean-you-should/</link>
		<comments>http://blog.schubert.com/2008/12/09/just-because-you-can-doesnt-mean-you-should/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 15:12:32 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[collateral design]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[messaging]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=105</guid>
		<description><![CDATA[Your company's collateral, both inprint and online, are part of your brand. If they appear amateurish, you're handicapping your sales effort. ]]></description>
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