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	<title>B2B Marketing Blog &#187; Chris Henneghan</title>
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	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
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		<title>Google Changes the SEO Game&#8230;.Again!</title>
		<link>http://blog.schubert.com/2009/12/14/google-changes-the-seo-game-again/</link>
		<comments>http://blog.schubert.com/2009/12/14/google-changes-the-seo-game-again/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 18:25:17 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Advertising]]></category>
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		<guid isPermaLink="false">http://blog.schubert.com/?p=406</guid>
		<description><![CDATA[This 1-minute video from Google shows its new real-time search feature announced last week. This is big &#8211; even for B2B marketers!  Now, &#8221;tweets&#8221; from social networking site Twitter will show up in search results as conversation bubbles.  Here&#8217;s the kicker. Not only will they show up, they will show up ABOVE traditional search results. This change [...]]]></description>
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		<title>Where has all the credibility gone?</title>
		<link>http://blog.schubert.com/2009/11/08/where-has-the-credibility-gone/</link>
		<comments>http://blog.schubert.com/2009/11/08/where-has-the-credibility-gone/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 00:27:37 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
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		<guid isPermaLink="false">http://blog.schubert.com/?p=355</guid>
		<description><![CDATA[You used to be able to tell “hard” news by its source. If the Wall Street Journal said it, it must be right. The National Inquirer, not so much.  The Internet changed all that.  Credible newspapers and magazines are shrinking, and the online versions haven’t taken up the slack.  The same is happening with the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Crowd Control</title>
		<link>http://blog.schubert.com/2009/10/04/crowd-control/</link>
		<comments>http://blog.schubert.com/2009/10/04/crowd-control/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 17:14:32 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[B2B]]></category>
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		<category><![CDATA[crowdsourcing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=293</guid>
		<description><![CDATA[Since James Suroweiski’s The Wisdom of Crowds hit the street a few years ago, the idea of crowdsourcing has taken off in the marketing world. Many companies have tried to glean low-cost creative using this technique. They wonder if they can use today&#8217;s new social media tools to get free creative ideas instead of using an expensive creative team.  Why [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Lesson from a rising marathon star</title>
		<link>http://blog.schubert.com/2009/08/20/lesson-from-a-rising-marathon-star/</link>
		<comments>http://blog.schubert.com/2009/08/20/lesson-from-a-rising-marathon-star/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 18:41:29 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Marketing]]></category>
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		<category><![CDATA[Chris Henneghan]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=227</guid>
		<description><![CDATA[At a time when athletes’ training has become so technically advanced they need charts and spreadsheets, the U.S.’s Kara Goucher is achieving success the old fashioned way. Her style is simple, “Run More. Think Less,” and it is paying off big time, giving her top three finishes in her first two marathons – the New [...]]]></description>
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		<title>Do you have good business karma? (Part 2)</title>
		<link>http://blog.schubert.com/2009/08/10/do-you-have-good-business-karma-part-2/</link>
		<comments>http://blog.schubert.com/2009/08/10/do-you-have-good-business-karma-part-2/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 18:15:42 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
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		<category><![CDATA[Chris Henneghan]]></category>
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		<category><![CDATA[The New Influencers]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=200</guid>
		<description><![CDATA[What can we business people learn from thousand-year-old yogi teachings? A lot, I think, as illustrated by social networking’s growing popularity. In my last blog, Do you have good business karma (Part 1) I introduced the idea that people are driven towards both practices by the same primal need to connect, and that the yogi [...]]]></description>
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		<title>Do you have good business karma? (part 1)</title>
		<link>http://blog.schubert.com/2009/08/02/do-you-have-good-business-karma-part-1/</link>
		<comments>http://blog.schubert.com/2009/08/02/do-you-have-good-business-karma-part-1/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 00:41:38 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Interactive]]></category>
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		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=180</guid>
		<description><![CDATA[Statistics show that two practices continue to increase in popularity – yoga  and social networking . That got me thinking, are the two related somehow? I do both, and so do many other business people. The word “yoga” means to “unite” or “connect”. Ancient yoga teachings say that all people are parts of one “truth” [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Lesson from a Kid</title>
		<link>http://blog.schubert.com/2008/10/09/lesson-from-a-kid/</link>
		<comments>http://blog.schubert.com/2008/10/09/lesson-from-a-kid/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 20:49:00 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Chris Henneghan]]></category>
		<category><![CDATA[Schubert]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=100</guid>
		<description><![CDATA[A recent visit with my 5-year-old nephew started me thinking. Jimmy was showing me an art project from school – a painting – and asked, “Guess what it is.” I was stumped, because it actually reminded me of one of those ink blot tests psychologists give. But I didn’t want to hurt his feelings, so [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>What came first, the Budget or the Plan?</title>
		<link>http://blog.schubert.com/2008/05/28/what-came-first-the-budget-or-the-plan/</link>
		<comments>http://blog.schubert.com/2008/05/28/what-came-first-the-budget-or-the-plan/#comments</comments>
		<pubDate>Wed, 28 May 2008 19:05:49 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Chris Henneghan]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Schubert]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/05/28/what-came-first-the-budget-or-the-plan/</guid>
		<description><![CDATA[I could relate to Margie Zable Fisher&#8217;s recent blog, &#8220;The Top Ten Reasons Why PR Doesn&#8217;t Work&#8221;. Number 2 on her list is &#8220;The scope of work is not detailed and agreed upon by both parties.&#8221; We are often caught in this chicken or the egg syndrome when ramping up a new PR client. Companies [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is “Green Marketing” for you?</title>
		<link>http://blog.schubert.com/2007/12/17/is-green-marketing-for-you/</link>
		<comments>http://blog.schubert.com/2007/12/17/is-green-marketing-for-you/#comments</comments>
		<pubDate>Mon, 17 Dec 2007 20:13:52 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Chris Henneghan]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2007/12/17/is-green-marketing-for-you/</guid>
		<description><![CDATA[In the past, there was only one kind of &#8220;green&#8221; marketers cared about, and that was the kind their sales department could bank, but times have changed. The latest issue of B2B Magazine&#8217;s article, Marketers face challenges from economy to ecology listed &#8220;going green&#8221; as one of B2B marketer&#8217;s Top Ten marketing trends for 2008. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is your marketing suffering from the “7 Year Itch”?</title>
		<link>http://blog.schubert.com/2007/10/09/is-your-marketing-suffering-from-the-7-year-itch/</link>
		<comments>http://blog.schubert.com/2007/10/09/is-your-marketing-suffering-from-the-7-year-itch/#comments</comments>
		<pubDate>Tue, 09 Oct 2007 18:34:08 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Chris Henneghan]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2007/10/09/is-your-marketing-suffering-from-the-7-year-itch/</guid>
		<description><![CDATA[It struck me recently that marriage and marketing have at least one thing in common: both of them work best when they have open and honest communications. Read the rest of this entry Pre-Internet, marketing communcations was mainly one-way. Companies pushed their messages out to customers through their sales force, through the mail and through [...]]]></description>
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