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	<title>B2B Marketing Blog &#187; Brian Courtney</title>
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	<description>Sharing B2B marketing communications insights</description>
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		<title>Are your arms too long?</title>
		<link>http://blog.schubert.com/2009/11/25/are-your-arms-too-long/</link>
		<comments>http://blog.schubert.com/2009/11/25/are-your-arms-too-long/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 16:41:22 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
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		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Brian Courtney]]></category>
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		<guid isPermaLink="false">http://blog.schubert.com/?p=384</guid>
		<description><![CDATA[Personality is a key to selling that many B2B marketers often overlook.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Why some businesses are slow to adopt social media</title>
		<link>http://blog.schubert.com/2009/11/06/why-some-businesses-are-slow-to-adopt-social-media/</link>
		<comments>http://blog.schubert.com/2009/11/06/why-some-businesses-are-slow-to-adopt-social-media/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 14:31:44 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[cost-effective]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=345</guid>
		<description><![CDATA[Less than one-third of small- and medium-sized business are planning to use social media during the next year. Why?]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The funhouse mirror of client service</title>
		<link>http://blog.schubert.com/2009/11/03/the-funhouse-mirror-of-client-service/</link>
		<comments>http://blog.schubert.com/2009/11/03/the-funhouse-mirror-of-client-service/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 17:00:06 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[customer service]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[client relations]]></category>
		<category><![CDATA[communication]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=328</guid>
		<description><![CDATA[Being real is always the first step to effective client communication.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Is Blogging Dead?</title>
		<link>http://blog.schubert.com/2009/09/23/is-blogging-dead/</link>
		<comments>http://blog.schubert.com/2009/09/23/is-blogging-dead/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 16:19:14 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[buzzwords]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[PR messaging]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=280</guid>
		<description><![CDATA[Is Michael Jackson alive and well, working at Schubert PR in Downingtown? Resorting to borrowed interest probably isn't in your brand's best interest.]]></description>
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		<slash:comments>2</slash:comments>
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		<title>In marketing you need to practice like you play</title>
		<link>http://blog.schubert.com/2009/09/01/in-marketing-you-need-to-practice-like-you-play/</link>
		<comments>http://blog.schubert.com/2009/09/01/in-marketing-you-need-to-practice-like-you-play/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 14:13:49 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[jargon]]></category>
		<category><![CDATA[PR messaging]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=271</guid>
		<description><![CDATA[If your business' everyday communications are loaded with industry jargon, cliches, passive-voice constructions and other poor language, there's a very high probability that it will sneak into your communication with your customers - and that can cost you the sale.]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Big 80s marketing will not return big online conversions</title>
		<link>http://blog.schubert.com/2009/07/15/big-80s-marketing-will-not-return-big-online-conversions/</link>
		<comments>http://blog.schubert.com/2009/07/15/big-80s-marketing-will-not-return-big-online-conversions/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 16:50:19 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[Pull marketing]]></category>
		<category><![CDATA[Push marketing]]></category>
		<category><![CDATA[SEO optimization]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=165</guid>
		<description><![CDATA[In the B2B marketplace, many companies still are lagging behind the times and it's costing them customers ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>In marketing, it&#8217;s the meaning not the messaging</title>
		<link>http://blog.schubert.com/2009/06/26/in-marketing-its-the-meaning-not-the-messaging/</link>
		<comments>http://blog.schubert.com/2009/06/26/in-marketing-its-the-meaning-not-the-messaging/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 18:47:45 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=157</guid>
		<description><![CDATA[Marketing and public relations need to connect with the audience's emotions to have any chance at moving the needle.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Choose an expert to become an expert</title>
		<link>http://blog.schubert.com/2009/06/17/its-all-in-your-head/</link>
		<comments>http://blog.schubert.com/2009/06/17/its-all-in-your-head/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 13:35:30 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Brian Courtney]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=119</guid>
		<description><![CDATA[Look at your organization. What are its weaknesses? What are it's strengths? Then look at your vendors. Do they mirror your company or do they complement it? ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>PR does not stand for &#8220;press release&#8221;</title>
		<link>http://blog.schubert.com/2009/05/06/pr-does-not-stand-for-press-release/</link>
		<comments>http://blog.schubert.com/2009/05/06/pr-does-not-stand-for-press-release/#comments</comments>
		<pubDate>Wed, 06 May 2009 20:12:34 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=142</guid>
		<description><![CDATA[In April American Business Media predicted U.S. trade publications would see and average 19% to 22% drop in business-to-business ad revenues in 2009, a much steeper decline than the 7.3% drop of 2008. And the reality is worse than the numbers make it sound. Nielsen Business Media will stop publishing Brandweek, but may roll it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Advice from a Social Media Pro</title>
		<link>http://blog.schubert.com/2009/04/30/advice-from-a-social-media-pro/</link>
		<comments>http://blog.schubert.com/2009/04/30/advice-from-a-social-media-pro/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 16:14:20 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=141</guid>
		<description><![CDATA[People will be talking about your brand with or without you. You may as well take part in the conversation.]]></description>
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		<slash:comments>0</slash:comments>
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