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	<title>B2B Marketing Blog &#187; Brent Wilson</title>
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	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
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		<title>Advertisements- Is it a true test of a vertical trade publication’s viability?</title>
		<link>http://blog.schubert.com/2009/01/12/advertisements-is-it-a-true-test-of-a-vertical-trade-publication%e2%80%99s-viability/</link>
		<comments>http://blog.schubert.com/2009/01/12/advertisements-is-it-a-true-test-of-a-vertical-trade-publication%e2%80%99s-viability/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 00:33:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[advertising in a recession]]></category>
		<category><![CDATA[Brent Wilson]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[trade media advertising]]></category>
		<category><![CDATA[vertical marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=115</guid>
		<description><![CDATA[Today I was told that an industrial trade publication we had selected to use for a client of ours was not going to run a print edition of their publication. Instead they were offering online ads on their website as well as e-newsletter sponsorship in lieu of print advertising. The ad rep positioned this as [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2008 Reflections</title>
		<link>http://blog.schubert.com/2008/12/31/2008-reflections/</link>
		<comments>http://blog.schubert.com/2008/12/31/2008-reflections/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 21:14:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[2009 forecasts]]></category>
		<category><![CDATA[Brent Wilson]]></category>
		<category><![CDATA[Business to business marketing]]></category>
		<category><![CDATA[US Auto Bailout]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Year in Review]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=112</guid>
		<description><![CDATA[For most, 2009 can’t come fast enough. Many of my prospects and even some clients have put off spending until the New Year with a wait and see mindset on the state of the economy and the inauguration of President-elect Obama. No doubt the last few months have been tumultuous for those in the business [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Recession regression? Creative marketing can be the difference between a “good job” and a “goodbye”…</title>
		<link>http://blog.schubert.com/2008/12/15/recession-regression-creative-marketing-can-be-the-difference-between-a-%e2%80%9cgood-job%e2%80%9d-and-a-%e2%80%9cgoodbye%e2%80%9d%e2%80%a6/</link>
		<comments>http://blog.schubert.com/2008/12/15/recession-regression-creative-marketing-can-be-the-difference-between-a-%e2%80%9cgood-job%e2%80%9d-and-a-%e2%80%9cgoodbye%e2%80%9d%e2%80%a6/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 00:36:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[advergames]]></category>
		<category><![CDATA[Brent Wilson]]></category>
		<category><![CDATA[creative agencies]]></category>
		<category><![CDATA[interactive public relations]]></category>
		<category><![CDATA[marketing in a downturn]]></category>
		<category><![CDATA[new media marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[rich media ads]]></category>
		<category><![CDATA[web 2.0 marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=109</guid>
		<description><![CDATA[Ok, you just got the news that your budget has been cut in half this year and your company is/will continue to announce layoffs. The sales department is under tremendous amounts of pressure and you can feel the weight of responsibility on your shoulders to help fill the pipeline. Happy Holidays…    Chances are there is no [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2008/12/15/recession-regression-creative-marketing-can-be-the-difference-between-a-%e2%80%9cgood-job%e2%80%9d-and-a-%e2%80%9cgoodbye%e2%80%9d%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Web sites and other back yard projects…</title>
		<link>http://blog.schubert.com/2008/06/03/web-sites-and-other-back-yard-projects%e2%80%a6/</link>
		<comments>http://blog.schubert.com/2008/06/03/web-sites-and-other-back-yard-projects%e2%80%a6/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 15:56:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Brent Wilson]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Schubert]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/06/03/web-sites-and-other-back-yard-projects%e2%80%a6/</guid>
		<description><![CDATA[Today I revisited the early 90’s on the web. It was a website that I found while prospecting that reminded me of my days running around in Reebok high-tops and rockin’ out to White Snake. No, the site wasn’t part of VH1’s “I love the 90’s” rather it is the corporate site of an industry [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2008/06/03/web-sites-and-other-back-yard-projects%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Marketing and Sales Follow Up- Setting the hook without spooking the fish</title>
		<link>http://blog.schubert.com/2008/05/08/online-marketing-and-sales-follow-up-setting-the-hook-without-spooking-the-fish/</link>
		<comments>http://blog.schubert.com/2008/05/08/online-marketing-and-sales-follow-up-setting-the-hook-without-spooking-the-fish/#comments</comments>
		<pubDate>Thu, 08 May 2008 22:36:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brent Wilson]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/05/08/online-marketing-and-sales-follow-up-setting-the-hook-without-spooking-the-fish/</guid>
		<description><![CDATA[Before the internet, marketing would “fish” for new customers much like deep sea fishing. Get out to the deep water, get the right bait for the fish you’re trying to catch set your line out and wait. You feel the rod jerk, set the hook and reel em’ in. As my grandfather would say, through [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2008/05/08/online-marketing-and-sales-follow-up-setting-the-hook-without-spooking-the-fish/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>E-mail Fatigue… What About Content Fatigue?</title>
		<link>http://blog.schubert.com/2008/03/04/e-mail-fatigue%e2%80%a6-what-about-content-fatigue/</link>
		<comments>http://blog.schubert.com/2008/03/04/e-mail-fatigue%e2%80%a6-what-about-content-fatigue/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 22:44:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Brent Wilson]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[e-mail]]></category>
		<category><![CDATA[e-mail fatigue]]></category>
		<category><![CDATA[e-news]]></category>
		<category><![CDATA[Schubert]]></category>
		<category><![CDATA[trade media]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/03/04/e-mail-fatigue%e2%80%a6-what-about-content-fatigue/</guid>
		<description><![CDATA[Trade media has offset lost print ad revenue by offering advertisers more online opportunities including a growing number of sponsorships. One of the more popular offerings is “e-newsletter” sponsorships which target their circulation with guaranteed distribution numbers to advertisers. Typically the cost of these e-news letter sponsorships range between $2,500 to $6,000 or more depending [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2008/03/04/e-mail-fatigue%e2%80%a6-what-about-content-fatigue/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google on the ropes? I don’t think so…</title>
		<link>http://blog.schubert.com/2008/02/05/google-on-the-ropes-i-don%e2%80%99t-think-so%e2%80%a6/</link>
		<comments>http://blog.schubert.com/2008/02/05/google-on-the-ropes-i-don%e2%80%99t-think-so%e2%80%a6/#comments</comments>
		<pubDate>Tue, 05 Feb 2008 18:10:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brent Wilson]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/02/05/google-on-the-ropes-i-don%e2%80%99t-think-so%e2%80%a6/</guid>
		<description><![CDATA[Yahoo’s stock jumped 50% on Friday’s announcement that Microsoft has made a 41 billion dollar offer on the number two search engine. That is great news if you have your money in Yahoo stock but don’t pull your marketing dollars out of Google just yet. Google is the number one search engine and even if [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2008/02/05/google-on-the-ropes-i-don%e2%80%99t-think-so%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>2008 B2B Marketing Budgets- Spend More on Online Marketing</title>
		<link>http://blog.schubert.com/2007/12/20/2008-b2b-marketing-budgets-spend-more-on-online-marketing/</link>
		<comments>http://blog.schubert.com/2007/12/20/2008-b2b-marketing-budgets-spend-more-on-online-marketing/#comments</comments>
		<pubDate>Fri, 21 Dec 2007 01:20:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Brent Wilson]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2007/12/20/2008-b2b-marketing-budgets-spend-more-on-online-marketing/</guid>
		<description><![CDATA[According to BtoB&#8217;s &#8220;2008 Marketing Priorities and Plans&#8221; survey, 60.1% of marketers plan to increase their overall marketing budgets next year&#8230; the biggest growth area??? Web site development&#8230; BtoB&#8217;s survey showed that the online areas that will see increases next year are: Web site development (cited by 74.0% of marketers) E-mail (70.1%) Search engine marketing [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2007/12/20/2008-b2b-marketing-budgets-spend-more-on-online-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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