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	<title>B2B Marketing Blog &#187; Branding</title>
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	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
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		<title>Where Agencies (should) Earn their Keep</title>
		<link>http://blog.schubert.com/2011/11/09/where-agencies-should-earn-their-keep/</link>
		<comments>http://blog.schubert.com/2011/11/09/where-agencies-should-earn-their-keep/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 15:17:38 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1387</guid>
		<description><![CDATA[Branding and rebranding are delicate &#8211; much more so than most organizations believe.  Usually the most valuable work the communications agency can provide its client is not a catchy tagline or a spiffy logo, but the guidance for implementing the changes that come out of branding efforts. Recently the Airport Authority at Chattanooga Metropolitan Airport [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Microsite Effect on Lead Generation</title>
		<link>http://blog.schubert.com/2011/11/07/the-microsite-effect-on-lead-generation/</link>
		<comments>http://blog.schubert.com/2011/11/07/the-microsite-effect-on-lead-generation/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 21:43:28 +0000</pubDate>
		<dc:creator>Christopher Raymond</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Christopher Raymond]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[microsite]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1225</guid>
		<description><![CDATA[When it comes to lead generation, the Internet is the single most important tool employed by marketers today. Google Ad Words, tweets, press releases, online advertising — these are all great tactics for capturing your audience&#8217;s attention and generating traffic. But the question arises, &#8220;Once you pique their interest, how effective in converting these visitors [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/11/07/the-microsite-effect-on-lead-generation/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Lesson from Tony Bennett</title>
		<link>http://blog.schubert.com/2011/08/31/a-lesson-from-tony-bennett/</link>
		<comments>http://blog.schubert.com/2011/08/31/a-lesson-from-tony-bennett/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 20:50:03 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1084</guid>
		<description><![CDATA[Marketing inspiration comes from the strangest places. Take, for example, the annual MTV Video Music Awards. Every year, the producers try to one-up the previous year’s extravaganza, booking talent and hosts that will attract viewers. Yet, when you’re a network that lives and breathes pop culture, engaging your audience isn’t a monumental task. It’s as [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/08/31/a-lesson-from-tony-bennett/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What a brand is &#8211; and is not</title>
		<link>http://blog.schubert.com/2011/06/23/what-a-brand-is-and-is-not/</link>
		<comments>http://blog.schubert.com/2011/06/23/what-a-brand-is-and-is-not/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 15:44:43 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=956</guid>
		<description><![CDATA[A brand is not a logo. It's not a tag line. It's not new corporate colors or a usage guide for how and where you can use them. Those are all elements that support a brand and they're all important, but they are most definitely NOT the brand. ]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>There&#8217;s nothing B2B can&#8217;t do, including Flash Mobs.</title>
		<link>http://blog.schubert.com/2011/05/31/theres-nothing-b2b-cant-do-including-flash-mobs/</link>
		<comments>http://blog.schubert.com/2011/05/31/theres-nothing-b2b-cant-do-including-flash-mobs/#comments</comments>
		<pubDate>Tue, 31 May 2011 16:00:16 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Flash Mob]]></category>
		<category><![CDATA[Interphex]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=920</guid>
		<description><![CDATA[I&#8217;d like to congratulate EMD Millipore on their bold choice to say &#8220;No&#8221; to the same old same old promo at Interphex 2011. They took B2B marketing to the next step — beyond the traditional to the most social of social media. The Flash Mob. In the past five years, I&#8217;ve been there to see [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content Marketing is Key to Branding</title>
		<link>http://blog.schubert.com/2011/04/27/content-marketing-is-key-to-branding/</link>
		<comments>http://blog.schubert.com/2011/04/27/content-marketing-is-key-to-branding/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 14:30:16 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=906</guid>
		<description><![CDATA[Call it publicity, self publishing or content marketing — the result is the same. Quality branded content reigns supreme across the digital platform, and marketers are spending about a quarter of their marketing budget on its development. Effective B2B marketers are spending 30 percent of their budget on content marketing, while less successful marketers only [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Survey Offers Hope that Social Media Enthusiasm Will Soon Spread to B2B Companies</title>
		<link>http://blog.schubert.com/2011/03/03/survey-offers-hope-that-social-media-enthusiasm-will-soon-spread-to-b2b-companies/</link>
		<comments>http://blog.schubert.com/2011/03/03/survey-offers-hope-that-social-media-enthusiasm-will-soon-spread-to-b2b-companies/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 19:52:40 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=864</guid>
		<description><![CDATA[We marketers have been enthusiastic about social media almost since Facebook and Twitter hit the scene. But our B2B clients have been slow to start using social media as a serious marketing tool. Even forward-thinking B2B marketers face major roadblocks. Many corporate parent companies not only have policies forbidding social media participation, they actually block [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/03/03/survey-offers-hope-that-social-media-enthusiasm-will-soon-spread-to-b2b-companies/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Your brand is everything and everything is your brand</title>
		<link>http://blog.schubert.com/2010/10/28/your-brand-is-everything-and-everything-is-your-brand/</link>
		<comments>http://blog.schubert.com/2010/10/28/your-brand-is-everything-and-everything-is-your-brand/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 15:06:17 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=767</guid>
		<description><![CDATA[When you examine the most successful brands you'll find that these organizations never miss an opportunity to reinforce their brand. Recognition is built on frequency and consistency.
]]></description>
		<wfw:commentRss>http://blog.schubert.com/2010/10/28/your-brand-is-everything-and-everything-is-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Be willing to brand to a niche</title>
		<link>http://blog.schubert.com/2010/04/26/be-willing-to-brand-to-a-niche/</link>
		<comments>http://blog.schubert.com/2010/04/26/be-willing-to-brand-to-a-niche/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 13:08:04 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[niche]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=695</guid>
		<description><![CDATA[Branding to a niche allow you to control the entire market segment and command a premium price for your product or service. ]]></description>
		<wfw:commentRss>http://blog.schubert.com/2010/04/26/be-willing-to-brand-to-a-niche/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s in Your Marketing Fall Line-up?</title>
		<link>http://blog.schubert.com/2009/08/07/whats-in-your-marketing-fall-line-up/</link>
		<comments>http://blog.schubert.com/2009/08/07/whats-in-your-marketing-fall-line-up/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 17:58:31 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Support]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[season premieres]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[Thought-Leadership]]></category>
		<category><![CDATA[Trade show]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=192</guid>
		<description><![CDATA[It&#8217;s that time of year again&#8230;every other commercial is for the series premiere of this or the season premiere of that. So, what&#8217;s in your fall line up? Are you opting to keep it simple with something a bit outdated, but very trustworthy and predictable such as direct mail (the TV equivalent of CSI)? Or [...]]]></description>
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		<slash:comments>1</slash:comments>
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