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	<title>B2B Marketing Blog &#187; blogging</title>
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	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
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		<title>How to keep your blog regular</title>
		<link>http://blog.schubert.com/2011/06/29/how-to-keep-your-blog-regular/</link>
		<comments>http://blog.schubert.com/2011/06/29/how-to-keep-your-blog-regular/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 19:44:31 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
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		<category><![CDATA[social media]]></category>
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		<category><![CDATA[B2B Marketing]]></category>
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		<guid isPermaLink="false">http://blog.schubert.com/?p=991</guid>
		<description><![CDATA[Creating a successful blog requires skill, thoughtfulness, perseverance and - most importantly - regular posts. Here's how we are keeping our team members engaged with our blog and contributing on a regular basis.]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Are your arms too long?</title>
		<link>http://blog.schubert.com/2009/11/25/are-your-arms-too-long/</link>
		<comments>http://blog.schubert.com/2009/11/25/are-your-arms-too-long/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 16:41:22 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[content]]></category>
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		<category><![CDATA[Uncategorized]]></category>
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		<guid isPermaLink="false">http://blog.schubert.com/?p=384</guid>
		<description><![CDATA[Personality is a key to selling that many B2B marketers often overlook.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Do you have good business karma? (Part 2)</title>
		<link>http://blog.schubert.com/2009/08/10/do-you-have-good-business-karma-part-2/</link>
		<comments>http://blog.schubert.com/2009/08/10/do-you-have-good-business-karma-part-2/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 18:15:42 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Interactive]]></category>
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		<category><![CDATA[The New Influencers]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=200</guid>
		<description><![CDATA[What can we business people learn from thousand-year-old yogi teachings? A lot, I think, as illustrated by social networking’s growing popularity. In my last blog, Do you have good business karma (Part 1) I introduced the idea that people are driven towards both practices by the same primal need to connect, and that the yogi [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Take Me Out to the Blog Game, Part II</title>
		<link>http://blog.schubert.com/2009/06/01/take-me-out-to-the-blog-game-part-ii/</link>
		<comments>http://blog.schubert.com/2009/06/01/take-me-out-to-the-blog-game-part-ii/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 19:05:26 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B]]></category>
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		<category><![CDATA[blogging]]></category>
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		<category><![CDATA[Debra Yemenijian]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=146</guid>
		<description><![CDATA[In my post last week, I discussed how B2B companies can begin to eke out plans for a corporate blog. This week&#8217;s installment completes the article and gives some guidance on how to maintain a blog and earn readers once it is built. Taking a swing Creating content that meets the needs of a company’s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Take Me Out to the Blog Game, Part I</title>
		<link>http://blog.schubert.com/2009/05/26/take-me-out-to-the-blog-game-part-i/</link>
		<comments>http://blog.schubert.com/2009/05/26/take-me-out-to-the-blog-game-part-i/#comments</comments>
		<pubDate>Tue, 26 May 2009 14:57:50 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
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		<category><![CDATA[Public Relations]]></category>
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		<category><![CDATA[business-to-business]]></category>
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		<guid isPermaLink="false">http://blog.schubert.com/?p=145</guid>
		<description><![CDATA[Marketers need not be baseball savants to recognize the expression, “If you build it, they will come.” For the past 20 years, executives in board rooms across America have proposed countless ventures by utilizing this maxim, which originally emanated from Ray Kinsella’s cornfield in “Field of Dreams.” The success of a company’s marketing enterprises is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Networking &#8211; It&#8217;s not a kid&#8217;s game anymore.</title>
		<link>http://blog.schubert.com/2009/04/14/social-networking-its-not-a-kids-game-anymore/</link>
		<comments>http://blog.schubert.com/2009/04/14/social-networking-its-not-a-kids-game-anymore/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 19:32:35 +0000</pubDate>
		<dc:creator>Allen Silveri</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Allen Silveri]]></category>
		<category><![CDATA[B2B buyers]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[social]]></category>
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		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=137</guid>
		<description><![CDATA[Think blogging and Twitter are just for college kids? Think again. A recent study by Forrester Research of more than 1,200 B2B buyers showed that 91% of these decision-makers are reading blogs, watching user-generated video and participating in other social media. Of those buyers, 69% said they were using this technology for business purposes. Forrester [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Love your local blogger</title>
		<link>http://blog.schubert.com/2009/03/25/love-your-local-blogger/</link>
		<comments>http://blog.schubert.com/2009/03/25/love-your-local-blogger/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 13:21:29 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[BBC World News]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[third-party credibility]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=134</guid>
		<description><![CDATA[Some B2B marketing still cling to old perceptions that bloggers are somehow less credible than "legitimate" journalists. Those marketing are missing out.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Giving “one size fits all” blogs a second look …</title>
		<link>http://blog.schubert.com/2008/07/24/giving/</link>
		<comments>http://blog.schubert.com/2008/07/24/giving/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 22:13:12 +0000</pubDate>
		<dc:creator>Lorena Crowley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
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		<category><![CDATA[Lorena Crowley]]></category>
		<category><![CDATA[Schubert]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/07/24/giving-one-size-fits-all-blogs-a-second-look/</guid>
		<description><![CDATA[There is a misconception that a blog is a good PR strategy for everyone. Everyone should have a blog, they say. A blog allows businesses to curtail traditional media and reach their prospects directly, they say. But do blogs really make sense for all companies? In my personal opinion … absolutely not. I’m a huge [...]]]></description>
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