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	<title>B2B Marketing Blog &#187; blog</title>
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	<description>Sharing B2B marketing communications insights</description>
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		<title>How to keep your blog regular</title>
		<link>http://blog.schubert.com/2011/06/29/how-to-keep-your-blog-regular/</link>
		<comments>http://blog.schubert.com/2011/06/29/how-to-keep-your-blog-regular/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 19:44:31 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content marketing]]></category>

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		<description><![CDATA[Creating a successful blog requires skill, thoughtfulness, perseverance and - most importantly - regular posts. Here's how we are keeping our team members engaged with our blog and contributing on a regular basis.]]></description>
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		<slash:comments>4</slash:comments>
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		<title>What&#8217;s in Your Marketing Fall Line-up?</title>
		<link>http://blog.schubert.com/2009/08/07/whats-in-your-marketing-fall-line-up/</link>
		<comments>http://blog.schubert.com/2009/08/07/whats-in-your-marketing-fall-line-up/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 17:58:31 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Support]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[season premieres]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[Thought-Leadership]]></category>
		<category><![CDATA[Trade show]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=192</guid>
		<description><![CDATA[It&#8217;s that time of year again&#8230;every other commercial is for the series premiere of this or the season premiere of that. So, what&#8217;s in your fall line up? Are you opting to keep it simple with something a bit outdated, but very trustworthy and predictable such as direct mail (the TV equivalent of CSI)? Or [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Take Me Out to the Blog Game, Part II</title>
		<link>http://blog.schubert.com/2009/06/01/take-me-out-to-the-blog-game-part-ii/</link>
		<comments>http://blog.schubert.com/2009/06/01/take-me-out-to-the-blog-game-part-ii/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 19:05:26 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[Debra Yemenijian]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=146</guid>
		<description><![CDATA[In my post last week, I discussed how B2B companies can begin to eke out plans for a corporate blog. This week&#8217;s installment completes the article and gives some guidance on how to maintain a blog and earn readers once it is built. Taking a swing Creating content that meets the needs of a company’s [...]]]></description>
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		<title>Take Me Out to the Blog Game, Part I</title>
		<link>http://blog.schubert.com/2009/05/26/take-me-out-to-the-blog-game-part-i/</link>
		<comments>http://blog.schubert.com/2009/05/26/take-me-out-to-the-blog-game-part-i/#comments</comments>
		<pubDate>Tue, 26 May 2009 14:57:50 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[corporate]]></category>
		<category><![CDATA[Debra Yemenijian]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=145</guid>
		<description><![CDATA[Marketers need not be baseball savants to recognize the expression, “If you build it, they will come.” For the past 20 years, executives in board rooms across America have proposed countless ventures by utilizing this maxim, which originally emanated from Ray Kinsella’s cornfield in “Field of Dreams.” The success of a company’s marketing enterprises is [...]]]></description>
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		<title>Giving “one size fits all” blogs a second look …</title>
		<link>http://blog.schubert.com/2008/07/24/giving/</link>
		<comments>http://blog.schubert.com/2008/07/24/giving/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 22:13:12 +0000</pubDate>
		<dc:creator>Lorena Crowley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Lorena Crowley]]></category>
		<category><![CDATA[Schubert]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/07/24/giving-one-size-fits-all-blogs-a-second-look/</guid>
		<description><![CDATA[There is a misconception that a blog is a good PR strategy for everyone. Everyone should have a blog, they say. A blog allows businesses to curtail traditional media and reach their prospects directly, they say. But do blogs really make sense for all companies? In my personal opinion … absolutely not. I’m a huge [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Search marketing up 31% in 2007</title>
		<link>http://blog.schubert.com/2008/02/28/search-marketing-up-31-in-2007/</link>
		<comments>http://blog.schubert.com/2008/02/28/search-marketing-up-31-in-2007/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 15:12:17 +0000</pubDate>
		<dc:creator>Joe Schubert</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Joe Schubert]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Schubert]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/02/28/search-marketing-up-31-in-2007/</guid>
		<description><![CDATA[Web 2.0 isn’t a novelty for B2B marketers anymore. Your customers expect it. A study by Marketing Sherpa shows that in addition to search marketing (aka SEM, pay-per-click, PPC), search engine optimization (SEO) and natural search are also growing like crazy. This puts pressure on marketing departments to greatly improve their companies’ Web sites, making [...]]]></description>
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