<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>B2B Marketing Blog &#187; B2B</title>
	<atom:link href="http://blog.schubert.com/tag/b2b/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
	<lastBuildDate>Fri, 03 Feb 2012 19:28:55 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>B2B Lead Generation with Content Syndication</title>
		<link>http://blog.schubert.com/2011/12/14/b2b-lead-generation-with-content-syndication/</link>
		<comments>http://blog.schubert.com/2011/12/14/b2b-lead-generation-with-content-syndication/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 15:09:23 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[content syndication]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1471</guid>
		<description><![CDATA[Each year, B2B marketers around the world are surveyed about their priorities. Lead generation always stands out as one of the top three. The results of a recent survey by Focus Research and eMarketer are no different: 55 percent of those surveyed ranked lead generation as their No. 1 priority. So, with the complicated and [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/12/14/b2b-lead-generation-with-content-syndication/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Ruminations on B2B Social Media Marketing</title>
		<link>http://blog.schubert.com/2011/11/23/ruminations-on-b2b-social-media-marketing/</link>
		<comments>http://blog.schubert.com/2011/11/23/ruminations-on-b2b-social-media-marketing/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 21:37:50 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web-centric marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1438</guid>
		<description><![CDATA[While attending last week&#8217;s SocialMediaPlus summit in Philadelphia, I ruminated on the following: B2B companies still haven&#8217;t grasped the power of social media marketing. It&#8217;s well-known that about 70 percent of today&#8217;s B2B buying process happens online. Furthermore, about 60 percent of B2B decision makers use social media. That sounds promising, right? Well, it would [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/11/23/ruminations-on-b2b-social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What Can B2B Web-Centric Marketing Do for You?</title>
		<link>http://blog.schubert.com/2011/11/04/what-can-b2b-web-centric-marketing-do-for-you/</link>
		<comments>http://blog.schubert.com/2011/11/04/what-can-b2b-web-centric-marketing-do-for-you/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 15:02:22 +0000</pubDate>
		<dc:creator>Rich Carango</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web-centric marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[web-centric]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1344</guid>
		<description><![CDATA[What is web-centric marketing? Well, for starters, it’s a lot like pheasant hunting. Never been pheasant hunting? Doesn’t matter, neither have I. But I’ve seen it in the movies. Follow along with me here. Picture it: A pack of dogs rushing headlong into the tall grass with hunters walking further back, rifles at the ready. [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/11/04/what-can-b2b-web-centric-marketing-do-for-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Lesson from Tony Bennett</title>
		<link>http://blog.schubert.com/2011/08/31/a-lesson-from-tony-bennett/</link>
		<comments>http://blog.schubert.com/2011/08/31/a-lesson-from-tony-bennett/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 20:50:03 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1084</guid>
		<description><![CDATA[Marketing inspiration comes from the strangest places. Take, for example, the annual MTV Video Music Awards. Every year, the producers try to one-up the previous year’s extravaganza, booking talent and hosts that will attract viewers. Yet, when you’re a network that lives and breathes pop culture, engaging your audience isn’t a monumental task. It’s as [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/08/31/a-lesson-from-tony-bennett/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>LinkedIn IPO… The Day B2B Social Media Goes Public.</title>
		<link>http://blog.schubert.com/2011/05/19/linkedin-ipo%e2%80%a6-the-day-b2b-social-media-goes-public/</link>
		<comments>http://blog.schubert.com/2011/05/19/linkedin-ipo%e2%80%a6-the-day-b2b-social-media-goes-public/#comments</comments>
		<pubDate>Thu, 19 May 2011 15:10:30 +0000</pubDate>
		<dc:creator>Allen Silveri</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=917</guid>
		<description><![CDATA[Today LinkedIn, one of the first social media sites goes public. Although not the biggest social media site (Facebook dwarfs it several times over) LinkedIn has a long history (at least in cyber years) and a respectable brand. Within the B2B world some can argue that its size, brand, and value are the same, if [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/05/19/linkedin-ipo%e2%80%a6-the-day-b2b-social-media-goes-public/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Reeling in B2B Customers with Video</title>
		<link>http://blog.schubert.com/2011/04/20/reeling-in-b2b-customers-with-video/</link>
		<comments>http://blog.schubert.com/2011/04/20/reeling-in-b2b-customers-with-video/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 19:09:32 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=893</guid>
		<description><![CDATA[Videos have found their place in B2B marketing, and they’re here to stay. It has become common practice for B2B companies to produce online videos in order to communicate the value of their products and services. And in today’s fast-paced business environment, videos are a dynamic way to capture prospects’ attention rather than feeding them [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/04/20/reeling-in-b2b-customers-with-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Survey Offers Hope that Social Media Enthusiasm Will Soon Spread to B2B Companies</title>
		<link>http://blog.schubert.com/2011/03/03/survey-offers-hope-that-social-media-enthusiasm-will-soon-spread-to-b2b-companies/</link>
		<comments>http://blog.schubert.com/2011/03/03/survey-offers-hope-that-social-media-enthusiasm-will-soon-spread-to-b2b-companies/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 19:52:40 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=864</guid>
		<description><![CDATA[We marketers have been enthusiastic about social media almost since Facebook and Twitter hit the scene. But our B2B clients have been slow to start using social media as a serious marketing tool. Even forward-thinking B2B marketers face major roadblocks. Many corporate parent companies not only have policies forbidding social media participation, they actually block [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/03/03/survey-offers-hope-that-social-media-enthusiasm-will-soon-spread-to-b2b-companies/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Your Very Own Sputnik</title>
		<link>http://blog.schubert.com/2011/01/26/your-very-own-sputnik/</link>
		<comments>http://blog.schubert.com/2011/01/26/your-very-own-sputnik/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 17:24:20 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Sputnik]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=816</guid>
		<description><![CDATA[If nothing else, one thing should have been clear to anyone watching President Obama’s State of the Union address last night. More than ever, to stay competitive in the world market, the U.S. must innovate. I admit that the word “innovate” and its many incantations send shivers down my spine. Peppered throughout countless marketing materials, [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/01/26/your-very-own-sputnik/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Be willing to brand to a niche</title>
		<link>http://blog.schubert.com/2010/04/26/be-willing-to-brand-to-a-niche/</link>
		<comments>http://blog.schubert.com/2010/04/26/be-willing-to-brand-to-a-niche/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 13:08:04 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[niche]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=695</guid>
		<description><![CDATA[Branding to a niche allow you to control the entire market segment and command a premium price for your product or service. ]]></description>
		<wfw:commentRss>http://blog.schubert.com/2010/04/26/be-willing-to-brand-to-a-niche/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LinkedIn. There&#8217;s an app for that!</title>
		<link>http://blog.schubert.com/2009/12/30/linkedin-theres-an-app-for-that/</link>
		<comments>http://blog.schubert.com/2009/12/30/linkedin-theres-an-app-for-that/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 18:07:42 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=604</guid>
		<description><![CDATA[How exciting to see that B2B mainstay social networking site LinkedIn  has unveiled a new mobile version for iPhones! Called LinkedIn for iPhone 3.0, the new app boasts a Facebook-like user interface and a new search interface. Some of the most useful features for B2B marketers are the new Favorites functionality that lets you access most-used information [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2009/12/30/linkedin-theres-an-app-for-that/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

