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	<title>B2B Marketing Blog &#187; B2B PR</title>
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	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
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		<title>Bold Marketing Predictions for 2012</title>
		<link>http://blog.schubert.com/2012/01/06/bold-marketing-predictions-for-2012/</link>
		<comments>http://blog.schubert.com/2012/01/06/bold-marketing-predictions-for-2012/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 15:55:34 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1478</guid>
		<description><![CDATA[From Harold Camping predicting the Rapture, to the Philadelphia Eagles in the Superbowl, to Conde Naste Traveler citing Libya as &#8220;One of the 15 Places to See Right Now&#8221; just days before NATO started airstrikes, 2011 was filled with the usual assortment of horrible predictions. And yet we persist in prognosticating every January. While some [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The Microsite Effect on Lead Generation</title>
		<link>http://blog.schubert.com/2011/11/07/the-microsite-effect-on-lead-generation/</link>
		<comments>http://blog.schubert.com/2011/11/07/the-microsite-effect-on-lead-generation/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 21:43:28 +0000</pubDate>
		<dc:creator>Christopher Raymond</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Christopher Raymond]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[microsite]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1225</guid>
		<description><![CDATA[When it comes to lead generation, the Internet is the single most important tool employed by marketers today. Google Ad Words, tweets, press releases, online advertising — these are all great tactics for capturing your audience&#8217;s attention and generating traffic. But the question arises, &#8220;Once you pique their interest, how effective in converting these visitors [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What’s your currency in this hyperconnected world?</title>
		<link>http://blog.schubert.com/2011/10/06/what%e2%80%99s-your-currency-in-this-hyperconnected-world/</link>
		<comments>http://blog.schubert.com/2011/10/06/what%e2%80%99s-your-currency-in-this-hyperconnected-world/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 14:28:05 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1166</guid>
		<description><![CDATA[Last week, I attended OMMA Global in New York, one of the largest conferences for the interactive community. The theme was “Media’s Gone Hyperconnected!” Media is everywhere, all the time – on phones, tablets, laptops, and desktops – and so are your prospects. So how do you make the most of these platforms and really [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/10/06/what%e2%80%99s-your-currency-in-this-hyperconnected-world/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Would you rather have social media advocates or followers?</title>
		<link>http://blog.schubert.com/2011/02/25/would-you-rather-have-social-media-advocates-or-followers/</link>
		<comments>http://blog.schubert.com/2011/02/25/would-you-rather-have-social-media-advocates-or-followers/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 18:32:57 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[brand advocates]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social currency]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=856</guid>
		<description><![CDATA[Having followers that aren't actual brand advocates accomplished nothing for the brand, and is a waste of marketing dollars.]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/02/25/would-you-rather-have-social-media-advocates-or-followers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s your Obligation to Practice what you Preach in PR and Social Media?</title>
		<link>http://blog.schubert.com/2010/01/07/whats-your-obligation-to-practice-what-you-preach-in-pr-and-social-media/</link>
		<comments>http://blog.schubert.com/2010/01/07/whats-your-obligation-to-practice-what-you-preach-in-pr-and-social-media/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 15:22:06 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=616</guid>
		<description><![CDATA[Do leaders in the business communication industry have an obligation to practice what they preach?]]></description>
		<wfw:commentRss>http://blog.schubert.com/2010/01/07/whats-your-obligation-to-practice-what-you-preach-in-pr-and-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Small is the New Big</title>
		<link>http://blog.schubert.com/2009/08/28/small-is-the-new-big/</link>
		<comments>http://blog.schubert.com/2009/08/28/small-is-the-new-big/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 15:19:57 +0000</pubDate>
		<dc:creator>Lorena Crowley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Lorena Crowley]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=261</guid>
		<description><![CDATA[As an animal lover, I’ve found it increasingly difficult to refrain from tying my six-month-old puppy into a blog post somehow. I’ve decided to stop fighting it, as I think the little Yorkie (weighing in at less than 3 pounds) has proved a valuable point to me over the past few months.  I must reiterate [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2009/08/28/small-is-the-new-big/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In marketing, it&#8217;s the meaning not the messaging</title>
		<link>http://blog.schubert.com/2009/06/26/in-marketing-its-the-meaning-not-the-messaging/</link>
		<comments>http://blog.schubert.com/2009/06/26/in-marketing-its-the-meaning-not-the-messaging/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 18:47:45 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=157</guid>
		<description><![CDATA[Marketing and public relations need to connect with the audience's emotions to have any chance at moving the needle.]]></description>
		<wfw:commentRss>http://blog.schubert.com/2009/06/26/in-marketing-its-the-meaning-not-the-messaging/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>PR does not stand for &#8220;press release&#8221;</title>
		<link>http://blog.schubert.com/2009/05/06/pr-does-not-stand-for-press-release/</link>
		<comments>http://blog.schubert.com/2009/05/06/pr-does-not-stand-for-press-release/#comments</comments>
		<pubDate>Wed, 06 May 2009 20:12:34 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=142</guid>
		<description><![CDATA[In April American Business Media predicted U.S. trade publications would see and average 19% to 22% drop in business-to-business ad revenues in 2009, a much steeper decline than the 7.3% drop of 2008. And the reality is worse than the numbers make it sound. Nielsen Business Media will stop publishing Brandweek, but may roll it [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2009/05/06/pr-does-not-stand-for-press-release/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR the Dr. Doolittle Way</title>
		<link>http://blog.schubert.com/2009/03/11/pr-the-dr-doolittle-way/</link>
		<comments>http://blog.schubert.com/2009/03/11/pr-the-dr-doolittle-way/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 21:26:11 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[Brian Courtney]]></category>
		<category><![CDATA[distribution channels]]></category>
		<category><![CDATA[pull-through marketing]]></category>
		<category><![CDATA[Scala]]></category>
		<category><![CDATA[TruMedia Technologies]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=129</guid>
		<description><![CDATA[My coworker Lorena Crowley recently scored a great placement for her client Scala Inc. in today's CNN.com. The interesting thing is that Scala isn't mentioned anywhere. ]]></description>
		<wfw:commentRss>http://blog.schubert.com/2009/03/11/pr-the-dr-doolittle-way/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Behind the scenes</title>
		<link>http://blog.schubert.com/2008/04/07/behind-the-scenes/</link>
		<comments>http://blog.schubert.com/2008/04/07/behind-the-scenes/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 21:01:42 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Debra Yemenijian]]></category>
		<category><![CDATA[Department of Defense]]></category>
		<category><![CDATA[Pentagon]]></category>
		<category><![CDATA[Schubert]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/04/07/behind-the-scenes/</guid>
		<description><![CDATA[Day in and day out, public relations executives tackle tasks that clients never see. These are the calls, e-mails and research that get the job done, and get the job done well. Here at Schubert, I work with a diverse group of clients ranging from companies specializing in agriculture and biometrics to scientific instrumentation and [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2008/04/07/behind-the-scenes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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