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	<title>B2B Marketing Blog &#187; Ashley Reppert</title>
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	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
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		<title>Building a Successful Media Campaign</title>
		<link>http://blog.schubert.com/2012/01/26/building-a-successful-media-campaign/</link>
		<comments>http://blog.schubert.com/2012/01/26/building-a-successful-media-campaign/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 22:05:26 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[e-newsletters]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Media Planning]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1509</guid>
		<description><![CDATA[Bad news. Yearly media planning is dead. Gone are the days we could plan out placements for the whole year — set it and forget it. Good news. Media planning is now 24/7. You get to do it every day! (Don’t look so excited.) It’s not easy, but it is worth it. Advertising and media [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Social Media Burnout</title>
		<link>http://blog.schubert.com/2009/11/12/social-media-burnout/</link>
		<comments>http://blog.schubert.com/2009/11/12/social-media-burnout/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 22:11:53 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[burnout]]></category>
		<category><![CDATA[CIO]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=380</guid>
		<description><![CDATA[Social media tactics, namely Twitter, are the latest craze, but already people are claiming to be burned out. Is that possible? YES. I jumped on the Twitter wagon with a personal account in February 2009 full speed ahead, no holds barred, tweeting every day. By the end of summer I was burned out. But, instead [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Out with the old, in with the&#8230;</title>
		<link>http://blog.schubert.com/2009/09/30/out-with-the-old-in-with-the/</link>
		<comments>http://blog.schubert.com/2009/09/30/out-with-the-old-in-with-the/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 21:16:31 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ashley Reppert]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=289</guid>
		<description><![CDATA[&#8230;not so fast! With so many new resources available to and applicable for B2B Marketing, it&#8217;s SO easy to get caught up. Blogs and Twitter and Facebook oh my! But, what about older, yet reliable technologies? What about forums?! We recently started a marketing campaign for a new client that includes almost everything in the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What&#8217;s in Your Marketing Fall Line-up?</title>
		<link>http://blog.schubert.com/2009/08/07/whats-in-your-marketing-fall-line-up/</link>
		<comments>http://blog.schubert.com/2009/08/07/whats-in-your-marketing-fall-line-up/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 17:58:31 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customer Support]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[forum]]></category>
		<category><![CDATA[season premieres]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[Thought-Leadership]]></category>
		<category><![CDATA[Trade show]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=192</guid>
		<description><![CDATA[It&#8217;s that time of year again&#8230;every other commercial is for the series premiere of this or the season premiere of that. So, what&#8217;s in your fall line up? Are you opting to keep it simple with something a bit outdated, but very trustworthy and predictable such as direct mail (the TV equivalent of CSI)? Or [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Lazy Web site: Whining &amp; Dining</title>
		<link>http://blog.schubert.com/2009/06/10/lazy-web-site-whining-dining/</link>
		<comments>http://blog.schubert.com/2009/06/10/lazy-web-site-whining-dining/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 20:50:59 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[Lazy Web site]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Schubert]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=148</guid>
		<description><![CDATA[Is your Web site a Delta Leader instead of a leader in sales and marketing? If you&#8217;re having trouble harnessing the power of your Web site, send it on a date with your public relations team &#8211; you&#8217;ll get great results!]]></description>
		<wfw:commentRss>http://blog.schubert.com/2009/06/10/lazy-web-site-whining-dining/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating an Online Newsroom</title>
		<link>http://blog.schubert.com/2009/06/08/creating-an-online-newsroom/</link>
		<comments>http://blog.schubert.com/2009/06/08/creating-an-online-newsroom/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 15:23:22 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[newsroom]]></category>
		<category><![CDATA[Schubert]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=147</guid>
		<description><![CDATA[from wikiHow &#8211; The How to Manual That You Can Edit Today’s online newsroom can be a high-value, low-cost springboard to media coverage. But, nearly 40% of journalists say it’s difficult to locate the information they need on corporate Web sites, according to a recent survey by The Bulldog Reporter. It is exceedingly important to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tweet is the Word</title>
		<link>http://blog.schubert.com/2009/05/19/tweet-is-the-word/</link>
		<comments>http://blog.schubert.com/2009/05/19/tweet-is-the-word/#comments</comments>
		<pubDate>Tue, 19 May 2009 18:58:12 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Schubert Communications]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=144</guid>
		<description><![CDATA[Our first blog post about Twitter came from Deb Yemenijian, a trusty Schubert PR Exec., almost exactly two years ago (Twitterpated, May 17th, 2007). But, only within the past few months has a true Twitter explosion occurred &#8211; jumping to more than 9.3 million users and the third most used social network (behind Facebook and [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2009/05/19/tweet-is-the-word/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Word of the Week &#8211; Close Ratio</title>
		<link>http://blog.schubert.com/2009/04/23/word-of-the-week-close-ratio/</link>
		<comments>http://blog.schubert.com/2009/04/23/word-of-the-week-close-ratio/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 13:56:27 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Close Ratio]]></category>
		<category><![CDATA[dictionary]]></category>
		<category><![CDATA[prospects]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Schubert]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=139</guid>
		<description><![CDATA[Close Ratio, Close\ Ra&#8221;ti*o, n. The percentage of sales closed based on a variety of criteria, including leads, suspects, prospects, offers, etc. An offer pitched to 10 prospects resulted in two closed orders — close ratio is 20 percent. Maintaining a strong close ratio is improved when calling on the right prospects, there is a [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2009/04/23/word-of-the-week-close-ratio/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Word of the Week &#8211; Brand Equity</title>
		<link>http://blog.schubert.com/2009/03/20/word-of-the-week-brand-equity/</link>
		<comments>http://blog.schubert.com/2009/03/20/word-of-the-week-brand-equity/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 14:41:09 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[dictionary]]></category>
		<category><![CDATA[marking]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=133</guid>
		<description><![CDATA[Brand Equity,  brand eq&#8221;ui*ty\, n. The value of a company’s brand in the mind of the market, directly related to the number of positive or negative impressions they receive. Brand equity goes hand-in-hand with being the preferred brand. You brand is only as valuable as buyers perceive it to be. Marketing communications helps put your [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2009/03/20/word-of-the-week-brand-equity/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Lazy Web site is at it again&#8230;</title>
		<link>http://blog.schubert.com/2009/03/12/the-lazy-web-site-is-at-it-again/</link>
		<comments>http://blog.schubert.com/2009/03/12/the-lazy-web-site-is-at-it-again/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 14:27:36 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Lazy Web site]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=132</guid>
		<description><![CDATA[]]></description>
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		<slash:comments>0</slash:comments>
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