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	<title>B2B Marketing Blog &#187; Advertising</title>
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		<title>This Year&#8217;s Super Blow Ads</title>
		<link>http://blog.schubert.com/2011/02/10/this-years-super-blow-ads/</link>
		<comments>http://blog.schubert.com/2011/02/10/this-years-super-blow-ads/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 21:21:37 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=846</guid>
		<description><![CDATA[No, that isn’t a typo in the headline. Truth be told, this year’s Super Bowl ads comprised some of the most lackluster and misdirected TV spots that I can ever remember seeing. And I have a pretty good memory. Earlier this week, the Daily Local News interviewed Schubert President Rich Carango about how the Super [...]]]></description>
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		<title>What&#8217;s in Your Marketing Fall Line-up?</title>
		<link>http://blog.schubert.com/2009/08/07/whats-in-your-marketing-fall-line-up/</link>
		<comments>http://blog.schubert.com/2009/08/07/whats-in-your-marketing-fall-line-up/#comments</comments>
		<pubDate>Fri, 07 Aug 2009 17:58:31 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[B2B Marketing]]></category>
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		<category><![CDATA[Branding]]></category>
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		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web site]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=192</guid>
		<description><![CDATA[It&#8217;s that time of year again&#8230;every other commercial is for the series premiere of this or the season premiere of that. So, what&#8217;s in your fall line up? Are you opting to keep it simple with something a bit outdated, but very trustworthy and predictable such as direct mail (the TV equivalent of CSI)? Or [...]]]></description>
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		<title>No. 1 Superbowl Ad for $2,000, please</title>
		<link>http://blog.schubert.com/2009/02/02/no-1-superbowl-ad-for-2000-please/</link>
		<comments>http://blog.schubert.com/2009/02/02/no-1-superbowl-ad-for-2000-please/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 21:30:28 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[Viral marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=117</guid>
		<description><![CDATA[According to the USA Today Super Bowl Ad Meter, two unemployed brothers with $2,000 and a dream took the top spot last night in primetime television with their Doritos Crystal Ball commercial. Nothing like taking this horrible economy and turning it into a million dollar prize &#8211; and I&#8217;m sure a bunch of job offers. [...]]]></description>
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		<item>
		<title>Is the Unique Selling Proposition (USP) dead?</title>
		<link>http://blog.schubert.com/2008/03/19/is-the-unique-selling-proposition-usp-dead/</link>
		<comments>http://blog.schubert.com/2008/03/19/is-the-unique-selling-proposition-usp-dead/#comments</comments>
		<pubDate>Wed, 19 Mar 2008 19:32:42 +0000</pubDate>
		<dc:creator>Joe Schubert</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Joe Schubert]]></category>
		<category><![CDATA[Rosser Reeves]]></category>
		<category><![CDATA[Schubert]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>
		<category><![CDATA[USP]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/03/19/is-the-unique-selling-proposition-usp-dead/</guid>
		<description><![CDATA[Rosser Reeves fathered the USP advertising theory 50 years ago. His research showed that it would revolutionize advertising performance. Yet, where can you find a USP today? Certainly not in TV commercials, not in most print ads either. Some agencies suggest you spend your ad dollars getting laughs or otherwise entertaining the audience; that will [...]]]></description>
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