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	<title>B2B Marketing Blog</title>
	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
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		<title>Three Key Questions Your B2B Competitive Analysis Should Answer</title>
		<description><![CDATA[Recently, I was watching a professional football game with my 11-year-old daughter. She is trying to learn the rules, bless her heart, and she frequently has questions. After watching one play where the running back drove straight up the middle — only to be stopped dead in his tracks – she asked me, “Dad, why [...]]]></description>
		<link>http://blog.schubert.com/2012/02/03/three-key-questions-your-b2b-competitive-analysis-should-answer/</link>
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		<title>Building a Successful Media Campaign</title>
		<description><![CDATA[Bad news. Yearly media planning is dead. Gone are the days we could plan out placements for the whole year — set it and forget it. Good news. Media planning is now 24/7. You get to do it every day! (Don’t look so excited.) It’s not easy, but it is worth it. Advertising and media [...]]]></description>
		<link>http://blog.schubert.com/2012/01/26/building-a-successful-media-campaign/</link>
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		<title>Tips for Managing Negative Comments in Social Media</title>
		<description><![CDATA[First and foremost, having a social media crisis plan in place and being prepared is the best way to minimize negative press when such a situation arises. A crisis plan will be vital if there is any type of scandal, tragedy or wrong-doing on your end. Each crisis plan is different, but it’s definitely not [...]]]></description>
		<link>http://blog.schubert.com/2012/01/19/managing-negative-comments-in-social-media/</link>
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		<title>Bold Marketing Predictions for 2012</title>
		<description><![CDATA[From Harold Camping predicting the Rapture, to the Philadelphia Eagles in the Superbowl, to Conde Naste Traveler citing Libya as &#8220;One of the 15 Places to See Right Now&#8221; just days before NATO started airstrikes, 2011 was filled with the usual assortment of horrible predictions. And yet we persist in prognosticating every January. While some [...]]]></description>
		<link>http://blog.schubert.com/2012/01/06/bold-marketing-predictions-for-2012/</link>
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		<title>B2B Lead Generation with Content Syndication</title>
		<description><![CDATA[Each year, B2B marketers around the world are surveyed about their priorities. Lead generation always stands out as one of the top three. The results of a recent survey by Focus Research and eMarketer are no different: 55 percent of those surveyed ranked lead generation as their No. 1 priority. So, with the complicated and [...]]]></description>
		<link>http://blog.schubert.com/2011/12/14/b2b-lead-generation-with-content-syndication/</link>
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		<title>Ho, Ho, Ho! We have our tablets, so let’s go!</title>
		<description><![CDATA[The official holiday shopping season is in full swing! The state of the economy may seem cold and fragile, but the electronic tablet market is blazing hot. This year the sleigh is filled with a variety of tablets including the Apple iPad, Motorola Xoom,  Android 3.0 Honeycomb, Samsung Galaxy Tab and more. Regardless of manufacturer, [...]]]></description>
		<link>http://blog.schubert.com/2011/11/28/ho-ho-ho-we-have-our-tablets-so-let%e2%80%99s-go/</link>
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		<title>Ruminations on B2B Social Media Marketing</title>
		<description><![CDATA[While attending last week&#8217;s SocialMediaPlus summit in Philadelphia, I ruminated on the following: B2B companies still haven&#8217;t grasped the power of social media marketing. It&#8217;s well-known that about 70 percent of today&#8217;s B2B buying process happens online. Furthermore, about 60 percent of B2B decision makers use social media. That sounds promising, right? Well, it would [...]]]></description>
		<link>http://blog.schubert.com/2011/11/23/ruminations-on-b2b-social-media-marketing/</link>
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		<title>Mobile Tags – Breaking into B2B</title>
		<description><![CDATA[A recent comScore survey found that in June 2011, 14 million mobile users in the U.S. scanned a QR code on their mobile device &#8211; 19.7% of those scans were done at work. I think it’s safe to say this isn’t a fad. But, where does it make sense for B2B marketers?  Our client, Sartomer [...]]]></description>
		<link>http://blog.schubert.com/2011/11/14/mobile-tags-%e2%80%93-breaking-into-b2b/</link>
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		<title>Where Agencies (should) Earn their Keep</title>
		<description><![CDATA[Branding and rebranding are delicate &#8211; much more so than most organizations believe.  Usually the most valuable work the communications agency can provide its client is not a catchy tagline or a spiffy logo, but the guidance for implementing the changes that come out of branding efforts. Recently the Airport Authority at Chattanooga Metropolitan Airport [...]]]></description>
		<link>http://blog.schubert.com/2011/11/09/where-agencies-should-earn-their-keep/</link>
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		<title>The Microsite Effect on Lead Generation</title>
		<description><![CDATA[When it comes to lead generation, the Internet is the single most important tool employed by marketers today. Google Ad Words, tweets, press releases, online advertising — these are all great tactics for capturing your audience&#8217;s attention and generating traffic. But the question arises, &#8220;Once you pique their interest, how effective in converting these visitors [...]]]></description>
		<link>http://blog.schubert.com/2011/11/07/the-microsite-effect-on-lead-generation/</link>
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