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	<title>B2B Marketing Blog</title>
	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
	<lastBuildDate>Wed, 28 Jul 2010 16:11:41 +0000</lastBuildDate>
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		<title>Public Relations&#8230;According to Mad Men</title>
		<description><![CDATA[I think it’s ironic that the season premiere of Mad Men was titled, Public Relations.  For the first time in decades, companies are dealing with a struggling economy, forcing them to slash budgets and reduce their work force.  Gone are the days of unrealistic business plans receiving funding, unlimited marketing budgets and over the top [...]]]></description>
		<link>http://blog.schubert.com/2010/07/27/public-relations-according-to-mad-men/</link>
			</item>
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		<title>Stirring the b2b mobile stew</title>
		<description><![CDATA[Apps, SMS, and mobile e-newsletters are quite popular when marketing to consumers. As consumer marketers continue to invest heavily in apps, b2b marketers are taking advantage of the one powerful app that already comes pre-installed into every smart phone &#8211; the mobile web browser. Nielsen reported earlier this year that 64% of mobile subscribers have an [...]]]></description>
		<link>http://blog.schubert.com/2010/07/15/stirring-the-b2b-mobile-stew/</link>
			</item>
	<item>
		<title>PR target #1 &#8211; employees</title>
		<description><![CDATA[Employees are your company's ambassadors. Mobilizing them with the right message unify your PR campaign and help to guarantee its success. Ignoring them could spell disaster.]]></description>
		<link>http://blog.schubert.com/2010/07/06/pr-target-1-employees/</link>
			</item>
	<item>
		<title>Fancy garbage is still garbage</title>
		<description><![CDATA[In tracking one of my client&#8217;s competitors I ran across a press release posted online at trade media outlet. The first sentence read:
&#8220;XYZ Company has launched a single-use bioprocessing filtration solution, which is designed to help speed up processes and reduce wastage.&#8221;
Wastage? Is that fancy waste? Because I can tell you that using a 25-cent [...]]]></description>
		<link>http://blog.schubert.com/2010/05/07/fancy-garbage-is-still-garbage/</link>
			</item>
	<item>
		<title>Be willing to brand to a niche</title>
		<description><![CDATA[Branding to a niche allow you to control the entire market segment and command a premium price for your product or service. ]]></description>
		<link>http://blog.schubert.com/2010/04/26/be-willing-to-brand-to-a-niche/</link>
			</item>
	<item>
		<title>Let&#8217;s Get Small</title>
		<description><![CDATA[A new study reported on MediaPost's blog</a> shows that small businesses are significantly increasing spends for online video.
]]></description>
		<link>http://blog.schubert.com/2010/03/31/lets-get-small/</link>
			</item>
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		<title>Interruption Marketing&#8230;in a Good Way</title>
		<description><![CDATA[For years we&#8217;ve been watching our clients (B2B advertisers) shrink their advertising budgets in favor of non-interruption (or permission-based) marketing tactics. The thinking is that people don&#8217;t want to be sold products; they want partners who work with them to solve their business problems. In general, I agree with this thinking and encourage our clients to use marketing techniques [...]]]></description>
		<link>http://blog.schubert.com/2010/03/22/interruption-marketing-in-a-good-way/</link>
			</item>
	<item>
		<title>Content Marketing Budgets Increasing</title>
		<description><![CDATA[You might be saying, &#8220;Hey Schubert&#8230;enough about the content already!&#8221; I hear you. We&#8217;ve been blogging about it quite often lately. But, that just means it&#8217;s something we believe in. And, according to the recent &#8220;2010 Content Marketing Spending&#8221; study, we aren&#8217;t alone.
B2B Magazine&#8217;s article states that 56% of surveyed marketers plan to increase their [...]]]></description>
		<link>http://blog.schubert.com/2010/02/26/content-marketing-budgets-increasing/</link>
			</item>
	<item>
		<title>Social Media is for Everyone. Need proof?</title>
		<description><![CDATA[That's right, there is a social networking site for llamas and alpacas. ]]></description>
		<link>http://blog.schubert.com/2010/02/23/social-media-is-for-everyone-need-proof/</link>
			</item>
	<item>
		<title>Content, Content Everywhere</title>
		<description><![CDATA[Today&#8217;s Web 2.0 world and its social nature demand that companies continuously create and market content to draw users back to their Web sites. But that can be intimidating to many marketers.
&#8220;Where are we going to get content?&#8221; they moan.
The fact is that many companies are sitting on treasure troves of high-value content, but they [...]]]></description>
		<link>http://blog.schubert.com/2010/01/21/content-content-everywhere/</link>
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