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	<title>B2B Marketing Blog</title>
	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
	<lastBuildDate>Fri, 29 Jan 2010 16:35:11 +0000</lastBuildDate>
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		<title>Content, Content Everywhere</title>
		<description><![CDATA[Today&#8217;s Web 2.0 world and its social nature demand that companies continuously create and market content to draw users back to their Web sites. But that can be intimidating to many marketers.
&#8220;Where are we going to get content?&#8221; they moan.
The fact is that many companies are sitting on treasure troves of high-value content, but they [...]]]></description>
		<link>http://blog.schubert.com/2010/01/21/content-content-everywhere/</link>
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		<title>Wanted! Online newsrooms with remarkable content.</title>
		<description><![CDATA[Most B2B companies post some news releases on their web site. Others go a step further, posting resources like corporate backgrounders and bios that are useful for trade journalists.  That&#8217;s great, but do they realize how much more opportunity there is to gain a competitive advantage? 

In my line of work I see dozens of B2B sites each [...]]]></description>
		<link>http://blog.schubert.com/2010/01/18/wanted-online-newsrooms-with-remarkable-content/</link>
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		<title>What&#8217;s your Obligation to Practice what you Preach in PR and Social Media?</title>
		<description><![CDATA[Do leaders in the business communication industry have an obligation to practice what they preach?]]></description>
		<link>http://blog.schubert.com/2010/01/07/whats-your-obligation-to-practice-what-you-preach-in-pr-and-social-media/</link>
			</item>
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		<title>LinkedIn. There&#8217;s an app for that!</title>
		<description><![CDATA[
How exciting to see that B2B mainstay social networking site LinkedIn  has unveiled a new mobile version for iPhones! Called LinkedIn for iPhone 3.0, the new app boasts a Facebook-like user interface and a new search interface.
Some of the most useful features for B2B marketers are the new Favorites functionality that lets you access most-used information quickly [...]]]></description>
		<link>http://blog.schubert.com/2009/12/30/linkedin-theres-an-app-for-that/</link>
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