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	<title>B2B Marketing Blog</title>
	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
	<lastBuildDate>Fri, 26 Feb 2010 14:00:44 +0000</lastBuildDate>
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		<title>Content Marketing Budgets Increasing</title>
		<description><![CDATA[You might be saying, &#8220;Hey Schubert&#8230;enough about the content already!&#8221; I hear you. We&#8217;ve been blogging about it quite often lately. But, that just means it&#8217;s something we believe in. And, according to the recent &#8220;2010 Content Marketing Spending&#8221; study, we aren&#8217;t alone.
B2B Magazine&#8217;s article states that 56% of surveyed marketers plan to increase their [...]]]></description>
		<link>http://blog.schubert.com/2010/02/26/content-marketing-budgets-increasing/</link>
			</item>
	<item>
		<title>Social Media is for Everyone. Need proof?</title>
		<description><![CDATA[That's right, there is a social networking site for llamas and alpacas. ]]></description>
		<link>http://blog.schubert.com/2010/02/23/social-media-is-for-everyone-need-proof/</link>
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		<title>Content, Content Everywhere</title>
		<description><![CDATA[Today&#8217;s Web 2.0 world and its social nature demand that companies continuously create and market content to draw users back to their Web sites. But that can be intimidating to many marketers.
&#8220;Where are we going to get content?&#8221; they moan.
The fact is that many companies are sitting on treasure troves of high-value content, but they [...]]]></description>
		<link>http://blog.schubert.com/2010/01/21/content-content-everywhere/</link>
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		<title>Wanted! Online newsrooms with remarkable content.</title>
		<description><![CDATA[Most B2B companies post some news releases on their web site. Others go a step further, posting resources like corporate backgrounders and bios that are useful for trade journalists.  That&#8217;s great, but do they realize how much more opportunity there is to gain a competitive advantage? 

In my line of work I see dozens of B2B sites each [...]]]></description>
		<link>http://blog.schubert.com/2010/01/18/wanted-online-newsrooms-with-remarkable-content/</link>
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		<title>What&#8217;s your Obligation to Practice what you Preach in PR and Social Media?</title>
		<description><![CDATA[Do leaders in the business communication industry have an obligation to practice what they preach?]]></description>
		<link>http://blog.schubert.com/2010/01/07/whats-your-obligation-to-practice-what-you-preach-in-pr-and-social-media/</link>
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		<title>LinkedIn. There&#8217;s an app for that!</title>
		<description><![CDATA[
How exciting to see that B2B mainstay social networking site LinkedIn  has unveiled a new mobile version for iPhones! Called LinkedIn for iPhone 3.0, the new app boasts a Facebook-like user interface and a new search interface.
Some of the most useful features for B2B marketers are the new Favorites functionality that lets you access most-used information quickly [...]]]></description>
		<link>http://blog.schubert.com/2009/12/30/linkedin-theres-an-app-for-that/</link>
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		<title>Google Changes the SEO Game&#8230;.Again!</title>
		<description><![CDATA[This 1-minute video from Google shows its new real-time search feature announced last week. This is big &#8211; even for B2B marketers!  Now, &#8221;tweets&#8221; from social networking site Twitter will show up in search results as conversation bubbles.  Here&#8217;s the kicker. Not only will they show up, they will show up ABOVE traditional search results.
This change on [...]]]></description>
		<link>http://blog.schubert.com/2009/12/14/google-changes-the-seo-game-again/</link>
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		<title>Was Social Media Your Weakest Link in 2009?</title>
		<description><![CDATA[If we’re only as strong as our weakest link, shouldn’t we find that faulty link fast and bring it up to par? With 2009 quickly coming to a close, it’s a perfect time for marketing professionals to evaluate this past year and see where they can best focus their efforts in 2010. What was a [...]]]></description>
		<link>http://blog.schubert.com/2009/12/11/was-social-media-your-weakest-link-in-2009/</link>
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		<title>Online video ads for the visually literate society – Rich Media is becoming “richer”</title>
		<description><![CDATA[Have you noticed the sudden explosion of video ads? They’re sure hard to miss, and that’s the point. Unlike the animated banner ads of the “Web 1.0” era – or what I like to refer to as “flip book ads”, video ads engage the user in a way animated gif’s or even Flash ads can’t [...]]]></description>
		<link>http://blog.schubert.com/2009/11/25/online-video-ads-for-the-visually-literate-society-%e2%80%93-rich-media-is-becoming-%e2%80%9cricher%e2%80%9d/</link>
			</item>
	<item>
		<title>Are your arms too long?</title>
		<description><![CDATA[Personality is a key to selling that many B2B marketers often overlook.]]></description>
		<link>http://blog.schubert.com/2009/11/25/are-your-arms-too-long/</link>
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