Comments for B2B Marketing Blog http://blog.schubert.com Sharing B2B marketing communications insights Mon, 01 Mar 2010 18:13:05 +0000 http://wordpress.org/?v=2.9.1 hourly 1 Comment on Content Marketing Budgets Increasing by Lisa Barbadora http://blog.schubert.com/2010/02/26/content-marketing-budgets-increasing/comment-page-1/#comment-8406 Lisa Barbadora Mon, 01 Mar 2010 18:13:05 +0000 http://blog.schubert.com/?p=674#comment-8406 Content is becoming a bigger priority to marketers these days...and I think one of the reasons for this resurgence in the written word is due in large part to cost constraints. PR materials and social media content can be powerful -- and cheap. With the economy putting a strain on everyone's budgets, this is an attractive one-two punch. Even those companies who are getting back on their feet, so to speak, are learning from past mistakes and taking a harder look at their marketing spending. Good content that is intriguing can build a brand quickly, effectively, and inexpensively. What could be better? Content is becoming a bigger priority to marketers these days…and I think one of the reasons for this resurgence in the written word is due in large part to cost constraints. PR materials and social media content can be powerful — and cheap. With the economy putting a strain on everyone’s budgets, this is an attractive one-two punch. Even those companies who are getting back on their feet, so to speak, are learning from past mistakes and taking a harder look at their marketing spending. Good content that is intriguing can build a brand quickly, effectively, and inexpensively. What could be better?

]]> Comment on Content Marketing Budgets Increasing by Content Marketing Budgets Increase | B2B Marketing Blog | Social Business Book http://blog.schubert.com/2010/02/26/content-marketing-budgets-increasing/comment-page-1/#comment-8402 Content Marketing Budgets Increase | B2B Marketing Blog | Social Business Book Sun, 28 Feb 2010 04:14:13 +0000 http://blog.schubert.com/?p=674#comment-8402 [...] more: Content Marketing Budgets Increase | B2B Marketing Blog Tags: article, budgets, marketers, surveyed-marketers, total-marketing, year « Previous [...] [...] more: Content Marketing Budgets Increase | B2B Marketing Blog Tags: article, budgets, marketers, surveyed-marketers, total-marketing, year « Previous [...]

]]> Comment on Are your arms too long? by William King http://blog.schubert.com/2009/11/25/are-your-arms-too-long/comment-page-1/#comment-6298 William King Mon, 14 Dec 2009 15:38:32 +0000 http://blog.schubert.com/?p=384#comment-6298 Gradually social media tools have gain much popularity as compared to any other tool. I guess it’s the least expensive way B2B companies can use to limit their budgets. No need of extraordinary filing and staff what you need is just a computer with a broadband connection. Apparently, in 2010 its going to be much bigger than it is now. Social media tools will be a major part of a company’s strategy. Gradually social media tools have gain much popularity as compared to any other tool. I guess it’s the least expensive way B2B companies can use to limit their budgets. No need of extraordinary filing and staff what you need is just a computer with a broadband connection. Apparently, in 2010 its going to be much bigger than it is now. Social media tools will be a major part of a company’s strategy.

]]> Comment on Why some businesses are slow to adopt social media by Clara James http://blog.schubert.com/2009/11/06/why-some-businesses-are-slow-to-adopt-social-media/comment-page-1/#comment-5597 Clara James Thu, 19 Nov 2009 10:01:23 +0000 http://blog.schubert.com/?p=345#comment-5597 Many business hasn't know about social media. For this people have to aware businessman about the advantages of social media and give practical examples of companies using social media. Many business hasn’t know about social media. For this people have to aware businessman about the advantages of social media and give practical examples of companies using social media.

]]> Comment on Where has all the credibility gone? by Chris Henneghan http://blog.schubert.com/2009/11/08/where-has-the-credibility-gone/comment-page-1/#comment-5572 Chris Henneghan Thu, 12 Nov 2009 22:16:59 +0000 http://blog.schubert.com/?p=355#comment-5572 Susan, Thanks for your comment. I believe that analyst groups and research groups like those you mentioned are still important and credible. The main difference now is that they are not the <em>only</em> source of credible information. They have a lot of competition. When buyers (even technology buyers) are looking for names they trust, unbiased third parties are good, but their peers are better. Chris Susan,
Thanks for your comment. I believe that analyst groups and research groups like those you mentioned are still important and credible. The main difference now is that they are not the only source of credible information. They have a lot of competition. When buyers (even technology buyers) are looking for names they trust, unbiased third parties are good, but their peers are better.
Chris

]]> Comment on Is Blogging Dead? by Clara James http://blog.schubert.com/2009/09/23/is-blogging-dead/comment-page-1/#comment-5570 Clara James Thu, 12 Nov 2009 05:47:35 +0000 http://blog.schubert.com/?p=280#comment-5570 Hi, The information you have share with us is very nice and informative. I think blogging grab the attraction of people and face book, twitter and other social media are working on blogging and get the desire result. I don't think so that blogging is dead, it is a false statement and the purpose behind it to confuse people. Hi,
The information you have share with us is very nice and informative. I think blogging grab the attraction of people and face book, twitter and other social media are working on blogging and get the desire result. I don’t think so that blogging is dead, it is a false statement and the purpose behind it to confuse people.

]]> Comment on Where has all the credibility gone? by Susan Fantle http://blog.schubert.com/2009/11/08/where-has-the-credibility-gone/comment-page-1/#comment-5563 Susan Fantle Mon, 09 Nov 2009 17:44:46 +0000 http://blog.schubert.com/?p=355#comment-5563 Chris, This is very interesting insight. Many of my clients are tech companies. Do you think that buyers are still relying on what analyst groups such as Forrester, The Gartner Group, and The Aberdeen Group have to say? Don't other industries have their respected analysts as well? In fact, from your comments about other sources being less credible, I would think that these groups might have even more influence. Just a thought. Susan Chris,
This is very interesting insight. Many of my clients are tech companies. Do you think that buyers are still relying on what analyst groups such as Forrester, The Gartner Group, and The Aberdeen Group have to say? Don’t other industries have their respected analysts as well? In fact, from your comments about other sources being less credible, I would think that these groups might have even more influence. Just a thought.
Susan

]]> Comment on Is Blogging Dead? by William King http://blog.schubert.com/2009/09/23/is-blogging-dead/comment-page-1/#comment-5555 William King Thu, 05 Nov 2009 19:54:29 +0000 http://blog.schubert.com/?p=280#comment-5555 I tend to agree that most of the writers just try to borrow interest but I think they should make sure to grab people’s attention for an extended span. It’s something engaging your readers in a give and take relationship. There is nothing more striking than news which can stand on its own. As far as Blogging concerns there’s no alternative in the current scenario. Twitter and other social media tools are there but what they say “Old is Gold”. I tend to agree that most of the writers just try to borrow interest but I think they should make sure to grab people’s attention for an extended span. It’s something engaging your readers in a give and take relationship. There is nothing more striking than news which can stand on its own. As far as Blogging concerns there’s no alternative in the current scenario. Twitter and other social media tools are there but what they say “Old is Gold”.

]]> Comment on In marketing you need to practice like you play by William King http://blog.schubert.com/2009/09/01/in-marketing-you-need-to-practice-like-you-play/comment-page-1/#comment-5544 William King Tue, 27 Oct 2009 15:31:52 +0000 http://blog.schubert.com/?p=271#comment-5544 Jargons sound not too interesting to me. Many of us are not conversant with them. Personally I think that making text simple and comprehensive is more valuable than using slangs or truncated words. It may haunt your customers and ultimately you will lose your value in their eyes. Jargons sound not too interesting to me. Many of us are not conversant with them. Personally I think that making text simple and comprehensive is more valuable than using slangs or truncated words. It may haunt your customers and ultimately you will lose your value in their eyes.

]]> Comment on Crowd Control by Ryan Rotz http://blog.schubert.com/2009/10/04/crowd-control/comment-page-1/#comment-5526 Ryan Rotz Sun, 11 Oct 2009 04:09:57 +0000 http://blog.schubert.com/?p=293#comment-5526 You\'re right, getting users to generate ads is probably not the best idea. However, that does not mean social media is not relevant to business. Social media is a tool and tools need to be used for their purpose. The problem is that there are so many social media sites out there it can be hard to know how to use them. Sites like Twitter and Facebook should be used to see what people are saying about your brand. If someone has a bad experience with your product of service they are going to let the world know, usually via facebook and twitter. When that happens you want to be there to respond, resolving the issue. Not only that, but thank people who are saying good things! Everyone loves recognition. You\’re right, getting users to generate ads is probably not the best idea. However, that does not mean social media is not relevant to business. Social media is a tool and tools need to be used for their purpose. The problem is that there are so many social media sites out there it can be hard to know how to use them.

Sites like Twitter and Facebook should be used to see what people are saying about your brand. If someone has a bad experience with your product of service they are going to let the world know, usually via facebook and twitter. When that happens you want to be there to respond, resolving the issue. Not only that, but thank people who are saying good things! Everyone loves recognition.

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