A recent survey published in e-marketer confirms what savvy marketers have known for years: Word of mouth is the most influential advertising. Buyers trust the opinions of people they know and respect. But where did the referring sources get the information on which their recommendation is based? Usually not on actual experience. (more…)
When we first talked about initiating this blog, we discussed mandating staff participation, even specific procedures. We talked about the number of times each of us should post, whether material should be reviewed before posting, etc. Several of us argued that such requirements were counter intuitive to the blogging process. It would mean, we said, people would participate because they had to, not because they wanted to.
Thankfully, we created no formal procedures and a better blog is the result.
I mention this because I came across a (more…)
In the past, there was only one kind of “green” marketers cared about, and that was the kind their sales department could bank, but times have changed. The latest issue of B2B Magazine’s article,