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	<title>B2B Marketing Blog &#187; Marketing</title>
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	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
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		<title>Three Key Questions Your B2B Competitive Analysis Should Answer</title>
		<link>http://blog.schubert.com/2012/02/03/three-key-questions-your-b2b-competitive-analysis-should-answer/</link>
		<comments>http://blog.schubert.com/2012/02/03/three-key-questions-your-b2b-competitive-analysis-should-answer/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 19:26:39 +0000</pubDate>
		<dc:creator>Rich Carango</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1520</guid>
		<description><![CDATA[Recently, I was watching a professional football game with my 11-year-old daughter. She is trying to learn the rules, bless her heart, and she frequently has questions. After watching one play where the running back drove straight up the middle — only to be stopped dead in his tracks – she asked me, “Dad, why [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2012/02/03/three-key-questions-your-b2b-competitive-analysis-should-answer/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Building a Successful Media Campaign</title>
		<link>http://blog.schubert.com/2012/01/26/building-a-successful-media-campaign/</link>
		<comments>http://blog.schubert.com/2012/01/26/building-a-successful-media-campaign/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 22:05:26 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ashley Reppert]]></category>
		<category><![CDATA[Brand Awareness]]></category>
		<category><![CDATA[e-newsletters]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Media Planning]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1509</guid>
		<description><![CDATA[Bad news. Yearly media planning is dead. Gone are the days we could plan out placements for the whole year — set it and forget it. Good news. Media planning is now 24/7. You get to do it every day! (Don’t look so excited.) It’s not easy, but it is worth it. Advertising and media [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2012/01/26/building-a-successful-media-campaign/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Bold Marketing Predictions for 2012</title>
		<link>http://blog.schubert.com/2012/01/06/bold-marketing-predictions-for-2012/</link>
		<comments>http://blog.schubert.com/2012/01/06/bold-marketing-predictions-for-2012/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 15:55:34 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1478</guid>
		<description><![CDATA[From Harold Camping predicting the Rapture, to the Philadelphia Eagles in the Superbowl, to Conde Naste Traveler citing Libya as &#8220;One of the 15 Places to See Right Now&#8221; just days before NATO started airstrikes, 2011 was filled with the usual assortment of horrible predictions. And yet we persist in prognosticating every January. While some [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2012/01/06/bold-marketing-predictions-for-2012/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Ruminations on B2B Social Media Marketing</title>
		<link>http://blog.schubert.com/2011/11/23/ruminations-on-b2b-social-media-marketing/</link>
		<comments>http://blog.schubert.com/2011/11/23/ruminations-on-b2b-social-media-marketing/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 21:37:50 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web-centric marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1438</guid>
		<description><![CDATA[While attending last week&#8217;s SocialMediaPlus summit in Philadelphia, I ruminated on the following: B2B companies still haven&#8217;t grasped the power of social media marketing. It&#8217;s well-known that about 70 percent of today&#8217;s B2B buying process happens online. Furthermore, about 60 percent of B2B decision makers use social media. That sounds promising, right? Well, it would [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/11/23/ruminations-on-b2b-social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Mobile Tags – Breaking into B2B</title>
		<link>http://blog.schubert.com/2011/11/14/mobile-tags-%e2%80%93-breaking-into-b2b/</link>
		<comments>http://blog.schubert.com/2011/11/14/mobile-tags-%e2%80%93-breaking-into-b2b/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 19:29:53 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web-centric marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Mobile Tag]]></category>
		<category><![CDATA[QR Code]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1398</guid>
		<description><![CDATA[A recent comScore survey found that in June 2011, 14 million mobile users in the U.S. scanned a QR code on their mobile device &#8211; 19.7% of those scans were done at work. I think it’s safe to say this isn’t a fad. But, where does it make sense for B2B marketers?  Our client, Sartomer [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/11/14/mobile-tags-%e2%80%93-breaking-into-b2b/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Where Agencies (should) Earn their Keep</title>
		<link>http://blog.schubert.com/2011/11/09/where-agencies-should-earn-their-keep/</link>
		<comments>http://blog.schubert.com/2011/11/09/where-agencies-should-earn-their-keep/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 15:17:38 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1387</guid>
		<description><![CDATA[Branding and rebranding are delicate &#8211; much more so than most organizations believe.  Usually the most valuable work the communications agency can provide its client is not a catchy tagline or a spiffy logo, but the guidance for implementing the changes that come out of branding efforts. Recently the Airport Authority at Chattanooga Metropolitan Airport [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/11/09/where-agencies-should-earn-their-keep/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Microsite Effect on Lead Generation</title>
		<link>http://blog.schubert.com/2011/11/07/the-microsite-effect-on-lead-generation/</link>
		<comments>http://blog.schubert.com/2011/11/07/the-microsite-effect-on-lead-generation/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 21:43:28 +0000</pubDate>
		<dc:creator>Christopher Raymond</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Christopher Raymond]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[microsite]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1225</guid>
		<description><![CDATA[When it comes to lead generation, the Internet is the single most important tool employed by marketers today. Google Ad Words, tweets, press releases, online advertising — these are all great tactics for capturing your audience&#8217;s attention and generating traffic. But the question arises, &#8220;Once you pique their interest, how effective in converting these visitors [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/11/07/the-microsite-effect-on-lead-generation/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>What Can B2B Web-Centric Marketing Do for You?</title>
		<link>http://blog.schubert.com/2011/11/04/what-can-b2b-web-centric-marketing-do-for-you/</link>
		<comments>http://blog.schubert.com/2011/11/04/what-can-b2b-web-centric-marketing-do-for-you/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 15:02:22 +0000</pubDate>
		<dc:creator>Rich Carango</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web-centric marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[web-centric]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1344</guid>
		<description><![CDATA[What is web-centric marketing? Well, for starters, it’s a lot like pheasant hunting. Never been pheasant hunting? Doesn’t matter, neither have I. But I’ve seen it in the movies. Follow along with me here. Picture it: A pack of dogs rushing headlong into the tall grass with hunters walking further back, rifles at the ready. [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/11/04/what-can-b2b-web-centric-marketing-do-for-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Truths in B2B Marketing</title>
		<link>http://blog.schubert.com/2011/10/25/social-media-truths-in-b2b-marketing/</link>
		<comments>http://blog.schubert.com/2011/10/25/social-media-truths-in-b2b-marketing/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 16:07:15 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1208</guid>
		<description><![CDATA[I guess it&#8217;s the blogger&#8217;s curse that every tiny action, each news nugget and minor event, starts percolating half a dozen ideas for new posts. (I guess you can tell that I rarely suffer from blogger&#8217;s block with so many new statistics about B2B marketing and social media channels coming out each day). So I [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/10/25/social-media-truths-in-b2b-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ich mochte einen welpen!</title>
		<link>http://blog.schubert.com/2011/10/20/ich-mochte-einen-welpen/</link>
		<comments>http://blog.schubert.com/2011/10/20/ich-mochte-einen-welpen/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 14:49:24 +0000</pubDate>
		<dc:creator>Rich Carango</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[global marketing]]></category>
		<category><![CDATA[marketing partners]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1193</guid>
		<description><![CDATA[Translation: I want a puppy! That’s just one of the important phrases my 7-year-old son loaded into my iPhone translation app to prep me for my trip to Vienna last week. That phrase wasn’t very useful (Can you believe it?), but the trip was. I was in Vienna to meet with members of the In’ [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/10/20/ich-mochte-einen-welpen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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