It’s estimated that more than 350 million English language Web searches are conducted every day – yes you read that correctly, EVERYDAY! Web searching is now the second most widely used Internet operation after e-mail. So it’s safe to say that the Search Engine has become the starting point for almost every Web user.
My background is in journalism. That’s where I started my career and where I developed my preference — strong preference — for maintaining separation between editorial content and advertising. I developed that position while working for small to mid-size daily and weekly newspapers.
In the newspaper world, it’s rare for advertising to openly pressure editorial for coverage, at least at the level I was at on the food chain. Oh it happens, I’m sure, but in my experience it is rare.
In the B2B world, (more…)
The newly-launched Digital PR blog http://www.prnewsonline.com/blog/ got me thinking. Do any of our definitions of public relations fit anymore in today’s web-centric world? And if they don’t, what is the purpose of PR? (more…)
Following internet news and blog can be very challenging, especially considering each PR Executive at Schubert has approximately eight different clients. I would also assume my clients find it hard to manage their own industry news with so much changing on the internet each day. But, there is an answer - RSS Feeds! If you haven’t yet bought into this idea, YOU SHOULD. It brings the news you want right to you…jump on the band wagon.
Watch this quick video to learn the ropes.
The reality is, blogging is right for most everyone today. It’s a long-term strategy for keeping in touch with customers and, even better, a way to position you as an industry expert. Recently, MarketingSherpa reported blogs were voted the No. 4 tool for generating sales leads. This is a marketing tool you definitely shouldn’t ignore.
Have you noticed the sudden explosion of video ads? They’re sure hard to miss, and that’s the point. Unlike the animated banner ads of the “Web 1.0” era – or what I like to refer to them as “flip book ads”, video ads engage the user in a way animated gif’s or even Flash ads can’t or haven’t. And it makes sense as 90% of Americans list TV as their primary source of news…we are a visual society.
Sometimes, working in marketing communications is flat out cool. Check out this creative, courtesy of our own creative department. (See the page-peel here.)
In the overall scheme of things, it’s not earth shattering, but in B2B, it’s cool and it’s working.
Watch for more soon.
The numbers are in for 2006 and according to IAB (Interactive Advertising Bureau), online ad revenue in the U.S. is up 35% from the year before. By now it has top $17 billion and continues to climb. While much of that growth is attributed to consumer advertising, the B2B part of the pie continues to increase as well. We’ll share those specific numbers at a later date. In the meantime, I have one question: If you’re a B2B marketer and you’re not involved in online advertising, what are you waiting for?
Enjoy the long weekend!
Lawrence Ragan Communications Inc., one of the leading training companies for external and internal communications worldwide, just launched MyRagan.com; and it’s already being described as “the MySpace of the PR industry.” With 3,000 registered users in the first two weeks, it seems this is the ‘it’ thing for ‘our kind.’ The goal of the project is to provide a social network for PR, Graphic Design, Marketing and Web professionals to swap tips, resources and strategies.
Will it work? I’m not sure. But there is no way to find out unless we try. Sign Up and ‘Friend Me’.
The battle for online media supremacy just took a major turn of events today as Microsoft announced the purchase of aQuantive - an Ad serving and network business.