B2B Marketing Blog

Although I’m sure that the leadership of this PR agency trying to educate the world about the “Top 10 Lies a PR Firm Will Tell their Customers and Prospects” only had the best interest of others in mind when writing and distributing this press release, I’m curious to find out what they actually deemed to be newsworthy or, for a matter of fact, of any value at all. Or is that not a qualification for press releases distributed by their agency? If so, maybe they should add an 11th lie to their list, being “Yes! This would definitely make a good press release.” (more…)

There is something wrong with this picture …

To a client, a media placement is often just that. Without education about the overall processes of public relations, clients may never understand the leg work behind even the simplest media coverage, which can lead to a devaluation of an agency’s services in a clients mind. The way I see it, this predicament leaves us public relations professionals with two options. We can (a) commit extra time and energy into helping our clients understand the patience necessary and ultimate value associated with nurturing a long-term, strategic relationship with members of the media, or we can (b) completely sell ourselves short by unvalidating the notion of having a strategic PR partner. When you put it that way, it probably sounds absurd to move forward with the latter plan of action. (more&