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	<title>B2B Marketing Blog &#187; Creative</title>
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	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
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		<title>You want creative website copy…really? (Part I)</title>
		<link>http://blog.schubert.com/2011/09/21/you-want-creative-website-copy%e2%80%a6really-part-i/</link>
		<comments>http://blog.schubert.com/2011/09/21/you-want-creative-website-copy%e2%80%a6really-part-i/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 17:03:41 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1121</guid>
		<description><![CDATA[Since I moved into our agency’s interactive department almost a year ago, I’ve noticed something surprising. B2B companies are very unconformable with creativity…especially when it comes to their website. Ironically, creativity is the #1 quality marketers seek from an agency when they hire them, but they rarely approve the creative ideas. I guess the client/agency [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/09/21/you-want-creative-website-copy%e2%80%a6really-part-i/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Public Speaking Fears? Time to Get Over It</title>
		<link>http://blog.schubert.com/2011/08/29/public-speaking-fears-time-to-get-over-it/</link>
		<comments>http://blog.schubert.com/2011/08/29/public-speaking-fears-time-to-get-over-it/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 15:02:43 +0000</pubDate>
		<dc:creator>Emilie Erwin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[public speaking]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1074</guid>
		<description><![CDATA[Public speaking. Most people get sweaty palms just thinking about it, but let’s look at the big picture. There are so many advantages of a great speaking opportunity that it’s something you can’t afford not to do. Considering the number of marketing messages the average consumer is exposed to daily, much of the content we [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/08/29/public-speaking-fears-time-to-get-over-it/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Reeling in B2B Customers with Video</title>
		<link>http://blog.schubert.com/2011/04/20/reeling-in-b2b-customers-with-video/</link>
		<comments>http://blog.schubert.com/2011/04/20/reeling-in-b2b-customers-with-video/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 19:09:32 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=893</guid>
		<description><![CDATA[Videos have found their place in B2B marketing, and they’re here to stay. It has become common practice for B2B companies to produce online videos in order to communicate the value of their products and services. And in today’s fast-paced business environment, videos are a dynamic way to capture prospects’ attention rather than feeding them [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/04/20/reeling-in-b2b-customers-with-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online video ads for the visually literate society – Rich Media is becoming “richer”</title>
		<link>http://blog.schubert.com/2009/11/25/online-video-ads-for-the-visually-literate-society-%e2%80%93-rich-media-is-becoming-%e2%80%9cricher%e2%80%9d/</link>
		<comments>http://blog.schubert.com/2009/11/25/online-video-ads-for-the-visually-literate-society-%e2%80%93-rich-media-is-becoming-%e2%80%9cricher%e2%80%9d/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 17:46:55 +0000</pubDate>
		<dc:creator>Christopher Raymond</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Christopher Raymond]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2007/06/20/online-video-ads-for-the-visually-literate-society-%e2%80%93-rich-media-is-becoming-%e2%80%9cricher%e2%80%9d/</guid>
		<description><![CDATA[Have you noticed the sudden explosion of video ads? They’re sure hard to miss, and that’s the point. Unlike the animated banner ads of the “Web 1.0” era – or what I like to refer to as “flip book ads”, video ads engage the user in a way animated gif’s or even Flash ads can’t [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2009/11/25/online-video-ads-for-the-visually-literate-society-%e2%80%93-rich-media-is-becoming-%e2%80%9cricher%e2%80%9d/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Crowd Control</title>
		<link>http://blog.schubert.com/2009/10/04/crowd-control/</link>
		<comments>http://blog.schubert.com/2009/10/04/crowd-control/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 17:14:32 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[BtoB]]></category>
		<category><![CDATA[Chris Henneghan]]></category>
		<category><![CDATA[crowdsourcing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=293</guid>
		<description><![CDATA[Since James Suroweiski’s The Wisdom of Crowds hit the street a few years ago, the idea of crowdsourcing has taken off in the marketing world. Many companies have tried to glean low-cost creative using this technique. They wonder if they can use today&#8217;s new social media tools to get free creative ideas instead of using an expensive creative team.  Why [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2009/10/04/crowd-control/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Lesson from a rising marathon star</title>
		<link>http://blog.schubert.com/2009/08/20/lesson-from-a-rising-marathon-star/</link>
		<comments>http://blog.schubert.com/2009/08/20/lesson-from-a-rising-marathon-star/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 18:41:29 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Chris Henneghan]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=227</guid>
		<description><![CDATA[At a time when athletes’ training has become so technically advanced they need charts and spreadsheets, the U.S.’s Kara Goucher is achieving success the old fashioned way. Her style is simple, “Run More. Think Less,” and it is paying off big time, giving her top three finishes in her first two marathons – the New [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2009/08/20/lesson-from-a-rising-marathon-star/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2008 Reflections</title>
		<link>http://blog.schubert.com/2008/12/31/2008-reflections/</link>
		<comments>http://blog.schubert.com/2008/12/31/2008-reflections/#comments</comments>
		<pubDate>Wed, 31 Dec 2008 21:14:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[2009 forecasts]]></category>
		<category><![CDATA[Brent Wilson]]></category>
		<category><![CDATA[Business to business marketing]]></category>
		<category><![CDATA[US Auto Bailout]]></category>
		<category><![CDATA[Viral marketing]]></category>
		<category><![CDATA[Year in Review]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=112</guid>
		<description><![CDATA[For most, 2009 can’t come fast enough. Many of my prospects and even some clients have put off spending until the New Year with a wait and see mindset on the state of the economy and the inauguration of President-elect Obama. No doubt the last few months have been tumultuous for those in the business [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2008/12/31/2008-reflections/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Recession regression? Creative marketing can be the difference between a “good job” and a “goodbye”…</title>
		<link>http://blog.schubert.com/2008/12/15/recession-regression-creative-marketing-can-be-the-difference-between-a-%e2%80%9cgood-job%e2%80%9d-and-a-%e2%80%9cgoodbye%e2%80%9d%e2%80%a6/</link>
		<comments>http://blog.schubert.com/2008/12/15/recession-regression-creative-marketing-can-be-the-difference-between-a-%e2%80%9cgood-job%e2%80%9d-and-a-%e2%80%9cgoodbye%e2%80%9d%e2%80%a6/#comments</comments>
		<pubDate>Tue, 16 Dec 2008 00:36:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[advergames]]></category>
		<category><![CDATA[Brent Wilson]]></category>
		<category><![CDATA[creative agencies]]></category>
		<category><![CDATA[interactive public relations]]></category>
		<category><![CDATA[marketing in a downturn]]></category>
		<category><![CDATA[new media marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[rich media ads]]></category>
		<category><![CDATA[web 2.0 marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=109</guid>
		<description><![CDATA[Ok, you just got the news that your budget has been cut in half this year and your company is/will continue to announce layoffs. The sales department is under tremendous amounts of pressure and you can feel the weight of responsibility on your shoulders to help fill the pipeline. Happy Holidays…    Chances are there is no [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2008/12/15/recession-regression-creative-marketing-can-be-the-difference-between-a-%e2%80%9cgood-job%e2%80%9d-and-a-%e2%80%9cgoodbye%e2%80%9d%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Marketing Imagination</title>
		<link>http://blog.schubert.com/2008/09/10/the-marketing-imagination/</link>
		<comments>http://blog.schubert.com/2008/09/10/the-marketing-imagination/#comments</comments>
		<pubDate>Wed, 10 Sep 2008 13:36:16 +0000</pubDate>
		<dc:creator>Joe Schubert</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Joe Schubert]]></category>
		<category><![CDATA[sales-centric]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=97</guid>
		<description><![CDATA[Many people ask industry gurus, &#8220;What is the secret ingredient to marketing success?&#8221; Without a doubt it is imagination says Harvard&#8217;s Theadore Levitt in his landmark book, The Marketing Imagination. Unlike engineering, finance and law, marketing has no rule book or blueprint to success. Imagination is what lifts the marketing winners above the losers. It&#8217;s [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2008/09/10/the-marketing-imagination/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Giving “one size fits all” blogs a second look …</title>
		<link>http://blog.schubert.com/2008/07/24/giving/</link>
		<comments>http://blog.schubert.com/2008/07/24/giving/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 22:13:12 +0000</pubDate>
		<dc:creator>Lorena Crowley</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Lorena Crowley]]></category>
		<category><![CDATA[Schubert]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/07/24/giving-one-size-fits-all-blogs-a-second-look/</guid>
		<description><![CDATA[There is a misconception that a blog is a good PR strategy for everyone. Everyone should have a blog, they say. A blog allows businesses to curtail traditional media and reach their prospects directly, they say. But do blogs really make sense for all companies? In my personal opinion … absolutely not. I’m a huge [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2008/07/24/giving/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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