According to BtoB’s “2008 Marketing Priorities and Plans” survey, 60.1% of marketers plan to increase their overall marketing budgets next year… the biggest growth area??? Web site development… (more…)
Have you noticed the sudden explosion of video ads? They’re sure hard to miss, and that’s the point. Unlike the animated banner ads of the “Web 1.0” era – or what I like to refer to them as “flip book ads”, video ads engage the user in a way animated gif’s or even Flash ads can’t or haven’t. And it makes sense as 90% of Americans list TV as their primary source of news…we are a visual society.
Lawrence Ragan Communications Inc., one of the leading training companies for external and internal communications worldwide, just launched MyRagan.com; and it’s already being described as “the MySpace of the PR industry.” With 3,000 registered users in the first two weeks, it seems this is the ‘it’ thing for ‘our kind.’ The goal of the project is to provide a social network for PR, Graphic Design, Marketing and Web professionals to swap tips, resources and strategies.
Will it work? I’m not sure. But there is no way to find out unless we try. Sign Up and ‘Friend Me’.
Viral Marketing has caused quite a stir in the marketing world recently, something similar to what Reality-TV has done for network television. (more…)