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	<title>B2B Marketing Blog &#187; content</title>
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	<description>Sharing B2B marketing communications insights</description>
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		<title>B2B Lead Generation with Content Syndication</title>
		<link>http://blog.schubert.com/2011/12/14/b2b-lead-generation-with-content-syndication/</link>
		<comments>http://blog.schubert.com/2011/12/14/b2b-lead-generation-with-content-syndication/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 15:09:23 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[content syndication]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1471</guid>
		<description><![CDATA[Each year, B2B marketers around the world are surveyed about their priorities. Lead generation always stands out as one of the top three. The results of a recent survey by Focus Research and eMarketer are no different: 55 percent of those surveyed ranked lead generation as their No. 1 priority. So, with the complicated and [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>What Can B2B Web-Centric Marketing Do for You?</title>
		<link>http://blog.schubert.com/2011/11/04/what-can-b2b-web-centric-marketing-do-for-you/</link>
		<comments>http://blog.schubert.com/2011/11/04/what-can-b2b-web-centric-marketing-do-for-you/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 15:02:22 +0000</pubDate>
		<dc:creator>Rich Carango</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web-centric marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[web-centric]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1344</guid>
		<description><![CDATA[What is web-centric marketing? Well, for starters, it’s a lot like pheasant hunting. Never been pheasant hunting? Doesn’t matter, neither have I. But I’ve seen it in the movies. Follow along with me here. Picture it: A pack of dogs rushing headlong into the tall grass with hunters walking further back, rifles at the ready. [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/11/04/what-can-b2b-web-centric-marketing-do-for-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Marketing and the B2B Brand Advocate</title>
		<link>http://blog.schubert.com/2011/10/11/social-media-marketing-and-the-b2b-brand-advocate/</link>
		<comments>http://blog.schubert.com/2011/10/11/social-media-marketing-and-the-b2b-brand-advocate/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 22:11:41 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1174</guid>
		<description><![CDATA[There’s been a lot of talk recently about the power of social media marketing and what brand advocates can do for your B2B sales and marketing efforts. Recently, I read BzzAgent’s “A Field Guide to Brand Advocates,” and I wanted to share some key insights as they apply to social media and B2B marketing. According [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/10/11/social-media-marketing-and-the-b2b-brand-advocate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What’s your currency in this hyperconnected world?</title>
		<link>http://blog.schubert.com/2011/10/06/what%e2%80%99s-your-currency-in-this-hyperconnected-world/</link>
		<comments>http://blog.schubert.com/2011/10/06/what%e2%80%99s-your-currency-in-this-hyperconnected-world/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 14:28:05 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1166</guid>
		<description><![CDATA[Last week, I attended OMMA Global in New York, one of the largest conferences for the interactive community. The theme was “Media’s Gone Hyperconnected!” Media is everywhere, all the time – on phones, tablets, laptops, and desktops – and so are your prospects. So how do you make the most of these platforms and really [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/10/06/what%e2%80%99s-your-currency-in-this-hyperconnected-world/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>You want creative website copy…really? (Part II)</title>
		<link>http://blog.schubert.com/2011/10/04/you-want-creative-website-copy%e2%80%a6really-part-ii/</link>
		<comments>http://blog.schubert.com/2011/10/04/you-want-creative-website-copy%e2%80%a6really-part-ii/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 13:41:22 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1145</guid>
		<description><![CDATA[Last week I shared my opinion that when it comes to website copy, companies are really only comfortable with “corporate speak.” Forget creativity; B2B marketers even throw out basic writing 101 rules when it comes to their website content. I named three rules in my last post: use active versus passive voice, use first and [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/10/04/you-want-creative-website-copy%e2%80%a6really-part-ii/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>You want creative website copy…really? (Part I)</title>
		<link>http://blog.schubert.com/2011/09/21/you-want-creative-website-copy%e2%80%a6really-part-i/</link>
		<comments>http://blog.schubert.com/2011/09/21/you-want-creative-website-copy%e2%80%a6really-part-i/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 17:03:41 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1121</guid>
		<description><![CDATA[Since I moved into our agency’s interactive department almost a year ago, I’ve noticed something surprising. B2B companies are very unconformable with creativity…especially when it comes to their website. Ironically, creativity is the #1 quality marketers seek from an agency when they hire them, but they rarely approve the creative ideas. I guess the client/agency [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/09/21/you-want-creative-website-copy%e2%80%a6really-part-i/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Marketing — Take the first step</title>
		<link>http://blog.schubert.com/2011/09/20/mobile-marketing-%e2%80%94-take-the-first-step/</link>
		<comments>http://blog.schubert.com/2011/09/20/mobile-marketing-%e2%80%94-take-the-first-step/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 20:24:03 +0000</pubDate>
		<dc:creator>Ashley</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[mobile optimized]]></category>
		<category><![CDATA[mobile websites]]></category>
		<category><![CDATA[QR codes]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1108</guid>
		<description><![CDATA[Mobile marketing is getting quite a bit of buzz in 2011, with a lot of research to back up the hype. I won’t bore you will all the stats; they are referenced at the end of this post. It’s safe to say that a large number of your B2B prospects are going mobile and checking [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/09/20/mobile-marketing-%e2%80%94-take-the-first-step/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Public Speaking Fears? Time to Get Over It</title>
		<link>http://blog.schubert.com/2011/08/29/public-speaking-fears-time-to-get-over-it/</link>
		<comments>http://blog.schubert.com/2011/08/29/public-speaking-fears-time-to-get-over-it/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 15:02:43 +0000</pubDate>
		<dc:creator>Emilie Erwin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[public speaking]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1074</guid>
		<description><![CDATA[Public speaking. Most people get sweaty palms just thinking about it, but let’s look at the big picture. There are so many advantages of a great speaking opportunity that it’s something you can’t afford not to do. Considering the number of marketing messages the average consumer is exposed to daily, much of the content we [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/08/29/public-speaking-fears-time-to-get-over-it/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>SEO: Not Just for Programmers Anymore</title>
		<link>http://blog.schubert.com/2011/08/11/seo-not-just-for-programmers-anymore/</link>
		<comments>http://blog.schubert.com/2011/08/11/seo-not-just-for-programmers-anymore/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 16:45:45 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1067</guid>
		<description><![CDATA[“So, you’re in public relations. Does that mean you, like, relate to the public?” I can’t recall how many times I’ve been asked what I do as a PR executive — or how I answered the question. When I entered the world of public relations just over four years ago, I spent my days writing [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/08/11/seo-not-just-for-programmers-anymore/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to keep your blog regular</title>
		<link>http://blog.schubert.com/2011/06/29/how-to-keep-your-blog-regular/</link>
		<comments>http://blog.schubert.com/2011/06/29/how-to-keep-your-blog-regular/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 19:44:31 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=991</guid>
		<description><![CDATA[Creating a successful blog requires skill, thoughtfulness, perseverance and - most importantly - regular posts. Here's how we are keeping our team members engaged with our blog and contributing on a regular basis.]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/06/29/how-to-keep-your-blog-regular/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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