B2B Marketing Blog

Schubert Communications eats, sleeps and breathes Sales-Centric Marketing™

It truly is simple. The sales-centric mindset proposes that a company’s marketing and sales teams work in concert to develop strategies and select tactics
that will most impact sales. It views a company’s marketing department as an extension of the sales department. Both are committed to communicating with prospective buyers to move them through the sales cycle toward a closed sale. The only difference is that salespeople do so through one-on-one communications, while marketers use mass communications tactics.

This podcast explains our methodology.

Sales-Centric Marketing Podcast

The agency environment is one where individual and agency accomplishments are often overlooked, taking a backseat to achieving the client’s objectives. The client always comes first. If our clients are successful, we’re successful. That’s the way it should be. (more…)