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	<title>B2B Marketing Blog &#187; Rich Carango</title>
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	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
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		<title>Three Key Questions Your B2B Competitive Analysis Should Answer</title>
		<link>http://blog.schubert.com/2012/02/03/three-key-questions-your-b2b-competitive-analysis-should-answer/</link>
		<comments>http://blog.schubert.com/2012/02/03/three-key-questions-your-b2b-competitive-analysis-should-answer/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 19:26:39 +0000</pubDate>
		<dc:creator>Rich Carango</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[competitors]]></category>
		<category><![CDATA[messaging]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1520</guid>
		<description><![CDATA[Recently, I was watching a professional football game with my 11-year-old daughter. She is trying to learn the rules, bless her heart, and she frequently has questions. After watching one play where the running back drove straight up the middle — only to be stopped dead in his tracks – she asked me, “Dad, why [...]]]></description>
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		<title>What Can B2B Web-Centric Marketing Do for You?</title>
		<link>http://blog.schubert.com/2011/11/04/what-can-b2b-web-centric-marketing-do-for-you/</link>
		<comments>http://blog.schubert.com/2011/11/04/what-can-b2b-web-centric-marketing-do-for-you/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 15:02:22 +0000</pubDate>
		<dc:creator>Rich Carango</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web-centric marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[web-centric]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1344</guid>
		<description><![CDATA[What is web-centric marketing? Well, for starters, it’s a lot like pheasant hunting. Never been pheasant hunting? Doesn’t matter, neither have I. But I’ve seen it in the movies. Follow along with me here. Picture it: A pack of dogs rushing headlong into the tall grass with hunters walking further back, rifles at the ready. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ich mochte einen welpen!</title>
		<link>http://blog.schubert.com/2011/10/20/ich-mochte-einen-welpen/</link>
		<comments>http://blog.schubert.com/2011/10/20/ich-mochte-einen-welpen/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 14:49:24 +0000</pubDate>
		<dc:creator>Rich Carango</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[global marketing]]></category>
		<category><![CDATA[marketing partners]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1193</guid>
		<description><![CDATA[Translation: I want a puppy! That’s just one of the important phrases my 7-year-old son loaded into my iPhone translation app to prep me for my trip to Vienna last week. That phrase wasn’t very useful (Can you believe it?), but the trip was. I was in Vienna to meet with members of the In’ [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What&#8217;s Your Web site Costing You?</title>
		<link>http://blog.schubert.com/2009/04/29/whats-your-web-site-costing-you/</link>
		<comments>http://blog.schubert.com/2009/04/29/whats-your-web-site-costing-you/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 14:20:08 +0000</pubDate>
		<dc:creator>Rich Carango</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Rich Carango]]></category>
		<category><![CDATA[Schubert Communications]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[Web navigation]]></category>
		<category><![CDATA[web site]]></category>

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		<description><![CDATA[Sure, you probably know what your Web hosting is costing you per month. You may even know your maintenance costs. But do you know what your site is costing you in lost business? In CIO magazine, Web usability guru Jakob Nielsen cited a study his company did of 170 B2B sites. The results? &#8220;I was [...]]]></description>
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		<title>No one plans to fail</title>
		<link>http://blog.schubert.com/2008/04/07/no-one-plans-to-fail/</link>
		<comments>http://blog.schubert.com/2008/04/07/no-one-plans-to-fail/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 14:53:10 +0000</pubDate>
		<dc:creator>Rich Carango</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Rich Carango]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/04/07/no-one-plans-to-fail/</guid>
		<description><![CDATA[&#8220;No one plans to fail, they just fail to plan.&#8221; It&#8217;s one of the oldest clichés on the planet, it&#8217;s certainly one of the most time worn axioms in the business universe, but it&#8217;s as true today as it ever was. Need proof? Look at what happened to the U.S. Census Bureau when it failed [...]]]></description>
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