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	<title>B2B Marketing Blog &#187; Debra Yemenijian</title>
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	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
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		<title>Ruminations on B2B Social Media Marketing</title>
		<link>http://blog.schubert.com/2011/11/23/ruminations-on-b2b-social-media-marketing/</link>
		<comments>http://blog.schubert.com/2011/11/23/ruminations-on-b2b-social-media-marketing/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 21:37:50 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web-centric marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1438</guid>
		<description><![CDATA[While attending last week&#8217;s SocialMediaPlus summit in Philadelphia, I ruminated on the following: B2B companies still haven&#8217;t grasped the power of social media marketing. It&#8217;s well-known that about 70 percent of today&#8217;s B2B buying process happens online. Furthermore, about 60 percent of B2B decision makers use social media. That sounds promising, right? Well, it would [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/11/23/ruminations-on-b2b-social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
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		<title>Social Media Marketing and the B2B Brand Advocate</title>
		<link>http://blog.schubert.com/2011/10/11/social-media-marketing-and-the-b2b-brand-advocate/</link>
		<comments>http://blog.schubert.com/2011/10/11/social-media-marketing-and-the-b2b-brand-advocate/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 22:11:41 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1174</guid>
		<description><![CDATA[There’s been a lot of talk recently about the power of social media marketing and what brand advocates can do for your B2B sales and marketing efforts. Recently, I read BzzAgent’s “A Field Guide to Brand Advocates,” and I wanted to share some key insights as they apply to social media and B2B marketing. According [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/10/11/social-media-marketing-and-the-b2b-brand-advocate/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Lesson from Tony Bennett</title>
		<link>http://blog.schubert.com/2011/08/31/a-lesson-from-tony-bennett/</link>
		<comments>http://blog.schubert.com/2011/08/31/a-lesson-from-tony-bennett/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 20:50:03 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1084</guid>
		<description><![CDATA[Marketing inspiration comes from the strangest places. Take, for example, the annual MTV Video Music Awards. Every year, the producers try to one-up the previous year’s extravaganza, booking talent and hosts that will attract viewers. Yet, when you’re a network that lives and breathes pop culture, engaging your audience isn’t a monumental task. It’s as [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/08/31/a-lesson-from-tony-bennett/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>SEO: Not Just for Programmers Anymore</title>
		<link>http://blog.schubert.com/2011/08/11/seo-not-just-for-programmers-anymore/</link>
		<comments>http://blog.schubert.com/2011/08/11/seo-not-just-for-programmers-anymore/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 16:45:45 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1067</guid>
		<description><![CDATA[“So, you’re in public relations. Does that mean you, like, relate to the public?” I can’t recall how many times I’ve been asked what I do as a PR executive — or how I answered the question. When I entered the world of public relations just over four years ago, I spent my days writing [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/08/11/seo-not-just-for-programmers-anymore/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t be Anti-Social</title>
		<link>http://blog.schubert.com/2011/05/09/dont-be-anti-social/</link>
		<comments>http://blog.schubert.com/2011/05/09/dont-be-anti-social/#comments</comments>
		<pubDate>Mon, 09 May 2011 15:52:51 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=913</guid>
		<description><![CDATA[Many B2B marketers have only dipped their toes in the social media waters because they are still unsure of how to measure the ROI. However, as more data appear on the validity of using sites such as Twitter, Facebook and LinkedIn, companies will be more comfortable devoting part of their budgets to start social media [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content Marketing is Key to Branding</title>
		<link>http://blog.schubert.com/2011/04/27/content-marketing-is-key-to-branding/</link>
		<comments>http://blog.schubert.com/2011/04/27/content-marketing-is-key-to-branding/#comments</comments>
		<pubDate>Wed, 27 Apr 2011 14:30:16 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=906</guid>
		<description><![CDATA[Call it publicity, self publishing or content marketing — the result is the same. Quality branded content reigns supreme across the digital platform, and marketers are spending about a quarter of their marketing budget on its development. Effective B2B marketers are spending 30 percent of their budget on content marketing, while less successful marketers only [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reeling in B2B Customers with Video</title>
		<link>http://blog.schubert.com/2011/04/20/reeling-in-b2b-customers-with-video/</link>
		<comments>http://blog.schubert.com/2011/04/20/reeling-in-b2b-customers-with-video/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 19:09:32 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=893</guid>
		<description><![CDATA[Videos have found their place in B2B marketing, and they’re here to stay. It has become common practice for B2B companies to produce online videos in order to communicate the value of their products and services. And in today’s fast-paced business environment, videos are a dynamic way to capture prospects’ attention rather than feeding them [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/04/20/reeling-in-b2b-customers-with-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>This Year&#8217;s Super Blow Ads</title>
		<link>http://blog.schubert.com/2011/02/10/this-years-super-blow-ads/</link>
		<comments>http://blog.schubert.com/2011/02/10/this-years-super-blow-ads/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 21:21:37 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=846</guid>
		<description><![CDATA[No, that isn’t a typo in the headline. Truth be told, this year’s Super Bowl ads comprised some of the most lackluster and misdirected TV spots that I can ever remember seeing. And I have a pretty good memory. Earlier this week, the Daily Local News interviewed Schubert President Rich Carango about how the Super [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/02/10/this-years-super-blow-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Very Own Sputnik</title>
		<link>http://blog.schubert.com/2011/01/26/your-very-own-sputnik/</link>
		<comments>http://blog.schubert.com/2011/01/26/your-very-own-sputnik/#comments</comments>
		<pubDate>Wed, 26 Jan 2011 17:24:20 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Sputnik]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=816</guid>
		<description><![CDATA[If nothing else, one thing should have been clear to anyone watching President Obama’s State of the Union address last night. More than ever, to stay competitive in the world market, the U.S. must innovate. I admit that the word “innovate” and its many incantations send shivers down my spine. Peppered throughout countless marketing materials, [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/01/26/your-very-own-sputnik/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content, Content Everywhere</title>
		<link>http://blog.schubert.com/2010/01/21/content-content-everywhere/</link>
		<comments>http://blog.schubert.com/2010/01/21/content-content-everywhere/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 18:47:27 +0000</pubDate>
		<dc:creator>Debra Yemenijian</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=654</guid>
		<description><![CDATA[Today&#8217;s Web 2.0 world and its social nature demand that companies continuously create and market content to draw users back to their Web sites. But that can be intimidating to many marketers. &#8220;Where are we going to get content?&#8221; they moan. The fact is that many companies are sitting on treasure troves of high-value content, [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2010/01/21/content-content-everywhere/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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