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	<title>B2B Marketing Blog &#187; Dan Brennan</title>
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	<description>Sharing B2B marketing communications insights</description>
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		<title>Twitter me this!</title>
		<link>http://blog.schubert.com/2008/10/07/twitter-me-this/</link>
		<comments>http://blog.schubert.com/2008/10/07/twitter-me-this/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 18:56:23 +0000</pubDate>
		<dc:creator>Dan Brennan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Dan Brennan]]></category>
		<category><![CDATA[Schubert]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=98</guid>
		<description><![CDATA[Still unsure about the power of new media? Let me give you a little nudge. It happened just this morning. There are multiple social networks available to “meet” with friends, business colleagues, clients, prospects and the like. I’m sure you’ve heard of them: Facebook, MySpace, Flickr, etc. I have so many accounts I can’t even [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where have all of the professional trade associations gone?</title>
		<link>http://blog.schubert.com/2008/01/09/where-have-all-of-the-professional-trade-associations-gone/</link>
		<comments>http://blog.schubert.com/2008/01/09/where-have-all-of-the-professional-trade-associations-gone/#comments</comments>
		<pubDate>Thu, 10 Jan 2008 00:38:26 +0000</pubDate>
		<dc:creator>Dan Brennan</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Dan Brennan]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2008/01/09/where-have-all-of-the-professional-trade-associations-gone/</guid>
		<description><![CDATA[Obviously professional organizations still exist today. But in many cases the glory days of the business association and “well-attended” monthly meetings are a thing of the past. With some exceptions organizations struggle today to attract members (or prospective members) to events. National events and trade shows can draw a crowd, and annual membership dues still [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It’s (December) Madness!</title>
		<link>http://blog.schubert.com/2007/12/20/its-december-madness/</link>
		<comments>http://blog.schubert.com/2007/12/20/its-december-madness/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 21:09:40 +0000</pubDate>
		<dc:creator>Dan Brennan</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Dan Brennan]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2007/12/20/its-december-madness/</guid>
		<description><![CDATA[When we first talked about initiating this blog, we discussed mandating staff participation, even specific procedures. We talked about the number of times each of us should post, whether material should be reviewed before posting, etc. Several of us argued that such requirements were counter intuitive to the blogging process. It would mean, we said, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B Public Relations, Advertising, and Editorial – the Great Divide</title>
		<link>http://blog.schubert.com/2007/08/09/b2b-public-relations-advertising-and-editorial-%e2%80%93-the-great-divide/</link>
		<comments>http://blog.schubert.com/2007/08/09/b2b-public-relations-advertising-and-editorial-%e2%80%93-the-great-divide/#comments</comments>
		<pubDate>Thu, 09 Aug 2007 16:39:26 +0000</pubDate>
		<dc:creator>Dan Brennan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Dan Brennan]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2007/08/09/b2b-public-relations-advertising-and-editorial-%e2%80%93-the-great-divide/</guid>
		<description><![CDATA[My background is in journalism. That’s where I started my career and where I developed my preference &#8212; strong preference &#8212; for maintaining separation between editorial content and advertising. I developed that position while working for small to mid-size daily and weekly newspapers. In the newspaper world, it’s rare for advertising to openly pressure editorial [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Pity about the PR Pests?</title>
		<link>http://blog.schubert.com/2007/07/02/pity-about-the-pr-pests/</link>
		<comments>http://blog.schubert.com/2007/07/02/pity-about-the-pr-pests/#comments</comments>
		<pubDate>Mon, 02 Jul 2007 19:51:57 +0000</pubDate>
		<dc:creator>Dan Brennan</dc:creator>
				<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Dan Brennan]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2007/07/02/pity-about-the-pr-pests/</guid>
		<description><![CDATA[An editorial from a trade publication recently crossed my desk. It was headlined, “Another great show, pity about the PR pests.” Naturally, it caught my eye. This particular editor criticized the PR profession for the overzealous tactics of a few. In advance of an important trade show, the editor received what he deemed excessive amounts [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cool Creative</title>
		<link>http://blog.schubert.com/2007/06/11/cool-creative/</link>
		<comments>http://blog.schubert.com/2007/06/11/cool-creative/#comments</comments>
		<pubDate>Mon, 11 Jun 2007 21:08:03 +0000</pubDate>
		<dc:creator>Dan Brennan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Dan Brennan]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2007/06/11/cool-creative/</guid>
		<description><![CDATA[Sometimes, working in marketing communications is flat out cool. Check out this creative, courtesy of our own creative department. (See the page-peel here.) In the overall scheme of things, it&#8217;s not earth shattering, but in B2B, it&#8217;s cool and it&#8217;s working. Watch for more soon.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Enjoy the long weekend . . . but before you do, think about this</title>
		<link>http://blog.schubert.com/2007/05/25/enjoy-the-long-weekend-but-before-you-do-think-about-this/</link>
		<comments>http://blog.schubert.com/2007/05/25/enjoy-the-long-weekend-but-before-you-do-think-about-this/#comments</comments>
		<pubDate>Fri, 25 May 2007 22:33:28 +0000</pubDate>
		<dc:creator>Dan Brennan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Dan Brennan]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2007/05/25/enjoy-the-long-weekend-but-before-you-do-think-about-this/</guid>
		<description><![CDATA[The numbers are in for 2006 and according to IAB (Interactive Advertising Bureau), online ad revenue in the U.S. is up 35% from the year before. By now it has top $17 billion and continues to climb. While much of that growth is attributed to consumer advertising, the B2B part of the pie continues to [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2007/05/25/enjoy-the-long-weekend-but-before-you-do-think-about-this/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eye Candy?</title>
		<link>http://blog.schubert.com/2007/05/10/eye-candy/</link>
		<comments>http://blog.schubert.com/2007/05/10/eye-candy/#comments</comments>
		<pubDate>Thu, 10 May 2007 16:52:04 +0000</pubDate>
		<dc:creator>Dan Brennan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Dan Brennan]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2007/05/10/eye-candy/</guid>
		<description><![CDATA[So you think interactive media is all the rage, given its tracking capabilities, eh? Well, you&#8217;re right, of course, but the development of new technology has not stopped at the doorstep of the Internet. Other media are getting into the act as well. Talk about accountability. Check out this little item from townhall.com (via AdvertisingLab): [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2007/05/10/eye-candy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Up tick in trade shows? Huh?</title>
		<link>http://blog.schubert.com/2007/05/07/up-tick-in-trade-shows-huh/</link>
		<comments>http://blog.schubert.com/2007/05/07/up-tick-in-trade-shows-huh/#comments</comments>
		<pubDate>Mon, 07 May 2007 21:16:04 +0000</pubDate>
		<dc:creator>Dan Brennan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Dan Brennan]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2007/05/07/up-tick-in-trade-shows-huh/</guid>
		<description><![CDATA[For a couple of years now we&#8217;ve seen an increase in tradeshow traffic for our clients. It&#8217;s been subtle, but it&#8217;s there for all to see. That traffic resulted in an increase in quality leads for those who have stuck to the tradeshow circuit. We have the numbers to prove it. One client alone registered [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2007/05/07/up-tick-in-trade-shows-huh/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 100 BtoB Agency</title>
		<link>http://blog.schubert.com/2007/05/02/top-100-btob-agency/</link>
		<comments>http://blog.schubert.com/2007/05/02/top-100-btob-agency/#comments</comments>
		<pubDate>Wed, 02 May 2007 15:50:49 +0000</pubDate>
		<dc:creator>Dan Brennan</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Dan Brennan]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2007/05/02/top-100-btob-agency/</guid>
		<description><![CDATA[The agency environment is one where individual and agency accomplishments are often overlooked, taking a backseat to achieving the client&#8217;s objectives. The client always comes first. If our clients are successful, we&#8217;re successful. That&#8217;s the way it should be. Still, earning recognition for the hard work we do is a big boost. That&#8217;s why the [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2007/05/02/top-100-btob-agency/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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