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	<title>B2B Marketing Blog &#187; Chris Henneghan</title>
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	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
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		<title>You want creative website copy…really? (Part II)</title>
		<link>http://blog.schubert.com/2011/10/04/you-want-creative-website-copy%e2%80%a6really-part-ii/</link>
		<comments>http://blog.schubert.com/2011/10/04/you-want-creative-website-copy%e2%80%a6really-part-ii/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 13:41:22 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1145</guid>
		<description><![CDATA[Last week I shared my opinion that when it comes to website copy, companies are really only comfortable with “corporate speak.” Forget creativity; B2B marketers even throw out basic writing 101 rules when it comes to their website content. I named three rules in my last post: use active versus passive voice, use first and [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/10/04/you-want-creative-website-copy%e2%80%a6really-part-ii/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>You want creative website copy…really? (Part I)</title>
		<link>http://blog.schubert.com/2011/09/21/you-want-creative-website-copy%e2%80%a6really-part-i/</link>
		<comments>http://blog.schubert.com/2011/09/21/you-want-creative-website-copy%e2%80%a6really-part-i/#comments</comments>
		<pubDate>Wed, 21 Sep 2011 17:03:41 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1121</guid>
		<description><![CDATA[Since I moved into our agency’s interactive department almost a year ago, I’ve noticed something surprising. B2B companies are very unconformable with creativity…especially when it comes to their website. Ironically, creativity is the #1 quality marketers seek from an agency when they hire them, but they rarely approve the creative ideas. I guess the client/agency [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/09/21/you-want-creative-website-copy%e2%80%a6really-part-i/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Survey Offers Hope that Social Media Enthusiasm Will Soon Spread to B2B Companies</title>
		<link>http://blog.schubert.com/2011/03/03/survey-offers-hope-that-social-media-enthusiasm-will-soon-spread-to-b2b-companies/</link>
		<comments>http://blog.schubert.com/2011/03/03/survey-offers-hope-that-social-media-enthusiasm-will-soon-spread-to-b2b-companies/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 19:52:40 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=864</guid>
		<description><![CDATA[We marketers have been enthusiastic about social media almost since Facebook and Twitter hit the scene. But our B2B clients have been slow to start using social media as a serious marketing tool. Even forward-thinking B2B marketers face major roadblocks. Many corporate parent companies not only have policies forbidding social media participation, they actually block [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/03/03/survey-offers-hope-that-social-media-enthusiasm-will-soon-spread-to-b2b-companies/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Interruption Marketing&#8230;in a Good Way</title>
		<link>http://blog.schubert.com/2010/03/22/interruption-marketing-in-a-good-way/</link>
		<comments>http://blog.schubert.com/2010/03/22/interruption-marketing-in-a-good-way/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 18:00:01 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=678</guid>
		<description><![CDATA[For years we&#8217;ve been watching our clients (B2B advertisers) shrink their advertising budgets in favor of non-interruption (or permission-based) marketing tactics. The thinking is that people don&#8217;t want to be sold products; they want partners who work with them to solve their business problems. In general, I agree with this thinking and encourage our clients to use marketing techniques [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Wanted! Online newsrooms with remarkable content.</title>
		<link>http://blog.schubert.com/2010/01/18/wanted-online-newsrooms-with-remarkable-content/</link>
		<comments>http://blog.schubert.com/2010/01/18/wanted-online-newsrooms-with-remarkable-content/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 22:26:25 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[newsroom]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=625</guid>
		<description><![CDATA[Most B2B companies post some news releases on their web site. Others go a step further, posting resources like corporate backgrounders and bios that are useful for trade journalists.  That&#8217;s great, but do they realize how much more opportunity there is to gain a competitive advantage?  In my line of work I see dozens of B2B sites [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2010/01/18/wanted-online-newsrooms-with-remarkable-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>LinkedIn. There&#8217;s an app for that!</title>
		<link>http://blog.schubert.com/2009/12/30/linkedin-theres-an-app-for-that/</link>
		<comments>http://blog.schubert.com/2009/12/30/linkedin-theres-an-app-for-that/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 18:07:42 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=604</guid>
		<description><![CDATA[How exciting to see that B2B mainstay social networking site LinkedIn  has unveiled a new mobile version for iPhones! Called LinkedIn for iPhone 3.0, the new app boasts a Facebook-like user interface and a new search interface. Some of the most useful features for B2B marketers are the new Favorites functionality that lets you access most-used information [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Changes the SEO Game&#8230;.Again!</title>
		<link>http://blog.schubert.com/2009/12/14/google-changes-the-seo-game-again/</link>
		<comments>http://blog.schubert.com/2009/12/14/google-changes-the-seo-game-again/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 18:25:17 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[Chris Henneghan]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO optimization]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=406</guid>
		<description><![CDATA[This 1-minute video from Google shows its new real-time search feature announced last week. This is big &#8211; even for B2B marketers!  Now, &#8221;tweets&#8221; from social networking site Twitter will show up in search results as conversation bubbles.  Here&#8217;s the kicker. Not only will they show up, they will show up ABOVE traditional search results. This change [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2009/12/14/google-changes-the-seo-game-again/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Where has all the credibility gone?</title>
		<link>http://blog.schubert.com/2009/11/08/where-has-the-credibility-gone/</link>
		<comments>http://blog.schubert.com/2009/11/08/where-has-the-credibility-gone/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 00:27:37 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Chris Henneghan]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=355</guid>
		<description><![CDATA[You used to be able to tell “hard” news by its source. If the Wall Street Journal said it, it must be right. The National Inquirer, not so much.  The Internet changed all that.  Credible newspapers and magazines are shrinking, and the online versions haven’t taken up the slack.  The same is happening with the [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2009/11/08/where-has-the-credibility-gone/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Crowd Control</title>
		<link>http://blog.schubert.com/2009/10/04/crowd-control/</link>
		<comments>http://blog.schubert.com/2009/10/04/crowd-control/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 17:14:32 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[BtoB]]></category>
		<category><![CDATA[Chris Henneghan]]></category>
		<category><![CDATA[crowdsourcing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=293</guid>
		<description><![CDATA[Since James Suroweiski’s The Wisdom of Crowds hit the street a few years ago, the idea of crowdsourcing has taken off in the marketing world. Many companies have tried to glean low-cost creative using this technique. They wonder if they can use today&#8217;s new social media tools to get free creative ideas instead of using an expensive creative team.  Why [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2009/10/04/crowd-control/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Lesson from a rising marathon star</title>
		<link>http://blog.schubert.com/2009/08/20/lesson-from-a-rising-marathon-star/</link>
		<comments>http://blog.schubert.com/2009/08/20/lesson-from-a-rising-marathon-star/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 18:41:29 +0000</pubDate>
		<dc:creator>Chris Henneghan</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Chris Henneghan]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=227</guid>
		<description><![CDATA[At a time when athletes’ training has become so technically advanced they need charts and spreadsheets, the U.S.’s Kara Goucher is achieving success the old fashioned way. Her style is simple, “Run More. Think Less,” and it is paying off big time, giving her top three finishes in her first two marathons – the New [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2009/08/20/lesson-from-a-rising-marathon-star/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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