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	<title>B2B Marketing Blog &#187; Christopher Raymond</title>
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		<title>The Microsite Effect on Lead Generation</title>
		<link>http://blog.schubert.com/2011/11/07/the-microsite-effect-on-lead-generation/</link>
		<comments>http://blog.schubert.com/2011/11/07/the-microsite-effect-on-lead-generation/#comments</comments>
		<pubDate>Mon, 07 Nov 2011 21:43:28 +0000</pubDate>
		<dc:creator>Christopher Raymond</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Christopher Raymond]]></category>
		<category><![CDATA[lead generation]]></category>
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		<description><![CDATA[When it comes to lead generation, the Internet is the single most important tool employed by marketers today. Google Ad Words, tweets, press releases, online advertising — these are all great tactics for capturing your audience&#8217;s attention and generating traffic. But the question arises, &#8220;Once you pique their interest, how effective in converting these visitors [...]]]></description>
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		<title>Stirring the b2b mobile stew</title>
		<link>http://blog.schubert.com/2010/07/15/stirring-the-b2b-mobile-stew/</link>
		<comments>http://blog.schubert.com/2010/07/15/stirring-the-b2b-mobile-stew/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 20:56:05 +0000</pubDate>
		<dc:creator>Christopher Raymond</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile phone optimization]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=707</guid>
		<description><![CDATA[Apps, SMS, and mobile e-newsletters are quite popular when marketing to consumers. As consumer marketers continue to invest heavily in apps, b2b marketers are taking advantage of the one powerful app that already comes pre-installed into every smart phone &#8211; the mobile web browser. Nielsen reported earlier this year that 64% of mobile subscribers have an [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Online video ads for the visually literate society – Rich Media is becoming “richer”</title>
		<link>http://blog.schubert.com/2009/11/25/online-video-ads-for-the-visually-literate-society-%e2%80%93-rich-media-is-becoming-%e2%80%9cricher%e2%80%9d/</link>
		<comments>http://blog.schubert.com/2009/11/25/online-video-ads-for-the-visually-literate-society-%e2%80%93-rich-media-is-becoming-%e2%80%9cricher%e2%80%9d/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 17:46:55 +0000</pubDate>
		<dc:creator>Christopher Raymond</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Christopher Raymond]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2007/06/20/online-video-ads-for-the-visually-literate-society-%e2%80%93-rich-media-is-becoming-%e2%80%9cricher%e2%80%9d/</guid>
		<description><![CDATA[Have you noticed the sudden explosion of video ads? They’re sure hard to miss, and that’s the point. Unlike the animated banner ads of the “Web 1.0” era – or what I like to refer to as “flip book ads”, video ads engage the user in a way animated gif’s or even Flash ads can’t [...]]]></description>
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		<title>Bing &#8211; the answer to the question no one was asking?</title>
		<link>http://blog.schubert.com/2009/08/25/bing-the-answer-to-the-question-no-one-was-asking/</link>
		<comments>http://blog.schubert.com/2009/08/25/bing-the-answer-to-the-question-no-one-was-asking/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 22:24:36 +0000</pubDate>
		<dc:creator>Christopher Raymond</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[Christopher Raymond]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[search engine]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[web optimization]]></category>

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		<description><![CDATA[The world of search continues to evolve and its importance in business-to-business is undeniable, as its the second most used computer operation only after email. But as Google&#8217;s dominance in search continues, Microsoft tries again to take some search market share away with their latest search tool: Bing. As I spend a few days using [...]]]></description>
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		<title>Search Engine Optimization Programs. Why No B2B Web site should be without one. Part I</title>
		<link>http://blog.schubert.com/2007/08/13/search-engine-optimization-programs-why-no-b2b-web-site-should-be-without-one-part-i/</link>
		<comments>http://blog.schubert.com/2007/08/13/search-engine-optimization-programs-why-no-b2b-web-site-should-be-without-one-part-i/#comments</comments>
		<pubDate>Mon, 13 Aug 2007 15:18:38 +0000</pubDate>
		<dc:creator>Christopher Raymond</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Christopher Raymond]]></category>

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		<description><![CDATA[It&#8217;s estimated that more than 350 million English language Web searches are conducted every day – yes you read that correctly, EVERYDAY! Web searching is now the second most widely used Internet operation after e-mail. So it’s safe to say that the Search Engine has become the starting point for almost every Web user. With [...]]]></description>
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		<title>Microsoft buys aQuantive</title>
		<link>http://blog.schubert.com/2007/05/18/microsoft-buys-aquantive/</link>
		<comments>http://blog.schubert.com/2007/05/18/microsoft-buys-aquantive/#comments</comments>
		<pubDate>Fri, 18 May 2007 19:40:37 +0000</pubDate>
		<dc:creator>Christopher Raymond</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Christopher Raymond]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/2007/05/18/microsoft-buys-aquantive/</guid>
		<description><![CDATA[The battle for online media supremacy just took a major turn of events today as Microsoft announced the purchase of aQuantive &#8211; an Ad serving and network business. With Google last month announcing that they will purchase DoubleClick, and then Yahoo announcing the purchase of Right Media, it was only a matter of time until [...]]]></description>
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