Sharing B2B marketing communications insights
Have you noticed the sudden explosion of video ads? They’re sure hard to miss, and that’s the point. Unlike the animated banner ads of the “Web 1.0” era – or what I like to refer to as “flip book ads”, video ads engage the user in a way animated gif’s or even Flash ads can’t or haven’t. And this makes sense as 90% of Americans list TV as their primary source of news…we are a visual society.
The world of search continues to evolve and its importance in business-to-business is undeniable, as its the second most used computer operation only after email. But as Google’s dominance in search continues, Microsoft tries again to take some search market share away with their latest search tool: Bing.
It’s estimated that more than 350 million English language Web searches are conducted every day – yes you read that correctly, EVERYDAY! Web searching is now the second most widely used Internet operation after e-mail. So it’s safe to say that the Search Engine has become the starting point for almost every Web user.
The battle for online media supremacy just took a major turn of events today as Microsoft announced the purchase of aQuantive – an Ad serving and network business.
