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	<title>B2B Marketing Blog &#187; Brian Courtney</title>
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	<link>http://blog.schubert.com</link>
	<description>Sharing B2B marketing communications insights</description>
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		<title>Bold Marketing Predictions for 2012</title>
		<link>http://blog.schubert.com/2012/01/06/bold-marketing-predictions-for-2012/</link>
		<comments>http://blog.schubert.com/2012/01/06/bold-marketing-predictions-for-2012/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 15:55:34 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1478</guid>
		<description><![CDATA[From Harold Camping predicting the Rapture, to the Philadelphia Eagles in the Superbowl, to Conde Naste Traveler citing Libya as &#8220;One of the 15 Places to See Right Now&#8221; just days before NATO started airstrikes, 2011 was filled with the usual assortment of horrible predictions. And yet we persist in prognosticating every January. While some [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Where Agencies (should) Earn their Keep</title>
		<link>http://blog.schubert.com/2011/11/09/where-agencies-should-earn-their-keep/</link>
		<comments>http://blog.schubert.com/2011/11/09/where-agencies-should-earn-their-keep/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 15:17:38 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[rebranding]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1387</guid>
		<description><![CDATA[Branding and rebranding are delicate &#8211; much more so than most organizations believe.  Usually the most valuable work the communications agency can provide its client is not a catchy tagline or a spiffy logo, but the guidance for implementing the changes that come out of branding efforts. Recently the Airport Authority at Chattanooga Metropolitan Airport [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Truths in B2B Marketing</title>
		<link>http://blog.schubert.com/2011/10/25/social-media-truths-in-b2b-marketing/</link>
		<comments>http://blog.schubert.com/2011/10/25/social-media-truths-in-b2b-marketing/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 16:07:15 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1208</guid>
		<description><![CDATA[I guess it&#8217;s the blogger&#8217;s curse that every tiny action, each news nugget and minor event, starts percolating half a dozen ideas for new posts. (I guess you can tell that I rarely suffer from blogger&#8217;s block with so many new statistics about B2B marketing and social media channels coming out each day). So I [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/10/25/social-media-truths-in-b2b-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Thou Shalt Not &#8220;Borrow&#8221;</title>
		<link>http://blog.schubert.com/2011/09/30/thou-shalt-not-borrow/</link>
		<comments>http://blog.schubert.com/2011/09/30/thou-shalt-not-borrow/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 19:09:56 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1134</guid>
		<description><![CDATA[As a former magazine editor, I read this blog post from Wooden Horse magazine with great interest. I’d never heard anything of this particular case, but in the Internet Age both plagiarism and copyright infringement are hot topics. So I set out to blog about it. I went looking for this great quotation to open [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Email Marketing Rule #1: Don&#8217;t Tick Off the Target</title>
		<link>http://blog.schubert.com/2011/07/15/email-marketing-rule-1-dont-tick-off-the-target/</link>
		<comments>http://blog.schubert.com/2011/07/15/email-marketing-rule-1-dont-tick-off-the-target/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 16:34:23 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[permission-based marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1044</guid>
		<description><![CDATA[It&#8217;s hard enough to engage prospects and nurture existing clients with e-mail marketing, the last thing in the world you should do is aggravate them by violating the basic tenets of marketing courtesy. According to a report by Harte-Hanks, email open rates fell to an average of 17 percent in 2010, down from 26 percent [...]]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/07/15/email-marketing-rule-1-dont-tick-off-the-target/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to keep your blog regular</title>
		<link>http://blog.schubert.com/2011/06/29/how-to-keep-your-blog-regular/</link>
		<comments>http://blog.schubert.com/2011/06/29/how-to-keep-your-blog-regular/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 19:44:31 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[content]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=991</guid>
		<description><![CDATA[Creating a successful blog requires skill, thoughtfulness, perseverance and - most importantly - regular posts. Here's how we are keeping our team members engaged with our blog and contributing on a regular basis.]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/06/29/how-to-keep-your-blog-regular/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>What a brand is &#8211; and is not</title>
		<link>http://blog.schubert.com/2011/06/23/what-a-brand-is-and-is-not/</link>
		<comments>http://blog.schubert.com/2011/06/23/what-a-brand-is-and-is-not/#comments</comments>
		<pubDate>Thu, 23 Jun 2011 15:44:43 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[brand]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=956</guid>
		<description><![CDATA[A brand is not a logo. It's not a tag line. It's not new corporate colors or a usage guide for how and where you can use them. Those are all elements that support a brand and they're all important, but they are most definitely NOT the brand. ]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/06/23/what-a-brand-is-and-is-not/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Schubert is the Biggest PR Agency in the World</title>
		<link>http://blog.schubert.com/2011/04/13/schubert-is-the-biggest-pr-agency-in-the-world/</link>
		<comments>http://blog.schubert.com/2011/04/13/schubert-is-the-biggest-pr-agency-in-the-world/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 20:15:38 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=885</guid>
		<description><![CDATA[In trying to address a gaffe by Senator Jon Kyl, his communications team created even a bigger fiasco that not only damaged the Senator's credibility, but that of the entire PR industry. When are PR professionals going to stop shooting themselves in the foot?]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/04/13/schubert-is-the-biggest-pr-agency-in-the-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Would you rather have social media advocates or followers?</title>
		<link>http://blog.schubert.com/2011/02/25/would-you-rather-have-social-media-advocates-or-followers/</link>
		<comments>http://blog.schubert.com/2011/02/25/would-you-rather-have-social-media-advocates-or-followers/#comments</comments>
		<pubDate>Fri, 25 Feb 2011 18:32:57 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[B2B PR]]></category>
		<category><![CDATA[brand advocates]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social currency]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=856</guid>
		<description><![CDATA[Having followers that aren't actual brand advocates accomplished nothing for the brand, and is a waste of marketing dollars.]]></description>
		<wfw:commentRss>http://blog.schubert.com/2011/02/25/would-you-rather-have-social-media-advocates-or-followers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Hippocratic Oath for PR People?</title>
		<link>http://blog.schubert.com/2011/01/31/a-hippocratic-oath-for-pr-people/</link>
		<comments>http://blog.schubert.com/2011/01/31/a-hippocratic-oath-for-pr-people/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 15:28:49 +0000</pubDate>
		<dc:creator>Brian Courtney</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[crisis communications]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[PR messaging]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=823</guid>
		<description><![CDATA[The last thing a PR pro should <em>ever</em> do is compound a mistake by their company or their client by saying or doing something that harms the organization or the brand. It's a lesson the PR people at Rodale Publishing apparently aren't familiar with. "Do no harm" should have overridden the knee-jerk need to issue a very questionable defense statement. ]]></description>
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		<slash:comments>0</slash:comments>
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