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	<title>B2B Marketing Blog &#187; Allen Silveri</title>
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	<description>Sharing B2B marketing communications insights</description>
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		<title>Ho, Ho, Ho! We have our tablets, so let’s go!</title>
		<link>http://blog.schubert.com/2011/11/28/ho-ho-ho-we-have-our-tablets-so-let%e2%80%99s-go/</link>
		<comments>http://blog.schubert.com/2011/11/28/ho-ho-ho-we-have-our-tablets-so-let%e2%80%99s-go/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 19:14:25 +0000</pubDate>
		<dc:creator>Allen Silveri</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Electronic Tablet]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1459</guid>
		<description><![CDATA[The official holiday shopping season is in full swing! The state of the economy may seem cold and fragile, but the electronic tablet market is blazing hot. This year the sleigh is filled with a variety of tablets including the Apple iPad, Motorola Xoom,  Android 3.0 Honeycomb, Samsung Galaxy Tab and more. Regardless of manufacturer, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Customer Value: Driving Features &amp; Benefits to the Next Step</title>
		<link>http://blog.schubert.com/2011/07/06/customer-value-driving-features-benefits-to-the-next-step/</link>
		<comments>http://blog.schubert.com/2011/07/06/customer-value-driving-features-benefits-to-the-next-step/#comments</comments>
		<pubDate>Wed, 06 Jul 2011 21:43:39 +0000</pubDate>
		<dc:creator>Allen Silveri</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[B2B Sales]]></category>
		<category><![CDATA[business-to-business]]></category>
		<category><![CDATA[messaging]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=1035</guid>
		<description><![CDATA[Believe it or not there is still a fair amount of traditional B2B marketing and sales promotion out there that over-emphasizes specific features and benefits of a product or service in an attempt to generate leads and “sell” prospects. But focusing on specific features and benefits doesn’t paint the complete picture needed to get prospects [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>LinkedIn IPO… The Day B2B Social Media Goes Public.</title>
		<link>http://blog.schubert.com/2011/05/19/linkedin-ipo%e2%80%a6-the-day-b2b-social-media-goes-public/</link>
		<comments>http://blog.schubert.com/2011/05/19/linkedin-ipo%e2%80%a6-the-day-b2b-social-media-goes-public/#comments</comments>
		<pubDate>Thu, 19 May 2011 15:10:30 +0000</pubDate>
		<dc:creator>Allen Silveri</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[IPO]]></category>
		<category><![CDATA[LinkedIn]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=917</guid>
		<description><![CDATA[Today LinkedIn, one of the first social media sites goes public. Although not the biggest social media site (Facebook dwarfs it several times over) LinkedIn has a long history (at least in cyber years) and a respectable brand. Within the B2B world some can argue that its size, brand, and value are the same, if [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Social Networking &#8211; It&#8217;s not a kid&#8217;s game anymore.</title>
		<link>http://blog.schubert.com/2009/04/14/social-networking-its-not-a-kids-game-anymore/</link>
		<comments>http://blog.schubert.com/2009/04/14/social-networking-its-not-a-kids-game-anymore/#comments</comments>
		<pubDate>Tue, 14 Apr 2009 19:32:35 +0000</pubDate>
		<dc:creator>Allen Silveri</dc:creator>
				<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Interactive PR]]></category>
		<category><![CDATA[Allen Silveri]]></category>
		<category><![CDATA[B2B buyers]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Forrester Research]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.schubert.com/?p=137</guid>
		<description><![CDATA[Think blogging and Twitter are just for college kids? Think again. A recent study by Forrester Research of more than 1,200 B2B buyers showed that 91% of these decision-makers are reading blogs, watching user-generated video and participating in other social media. Of those buyers, 69% said they were using this technology for business purposes. Forrester [...]]]></description>
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		<title>The Marketing Budget… How much is too much… How little is not enough?</title>
		<link>http://blog.schubert.com/2007/08/16/the-marketing-budget%e2%80%a6-how-much-is-too-much%e2%80%a6-how-little-is-not-enough/</link>
		<comments>http://blog.schubert.com/2007/08/16/the-marketing-budget%e2%80%a6-how-much-is-too-much%e2%80%a6-how-little-is-not-enough/#comments</comments>
		<pubDate>Thu, 16 Aug 2007 14:00:11 +0000</pubDate>
		<dc:creator>Allen Silveri</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Allen Silveri]]></category>

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		<description><![CDATA[As we enter another planning and budgeting season many marketers are evaluating what they’ve done this year and what they should do for next year. The question often posed is “how much should my marketing budget be next year?” This can also be prompted by the direct request of senior management who needs “your budget [...]]]></description>
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