Think blogging and Twitter are just for college kids? Think again. A recent study by Forrester Research of more than 1,200 B2B buyers showed that 91% of these decision-makers are reading blogs, watching user-generated video and participating in other social media. Of those buyers, 69% said they were using this technology for business purposes.

Forrester analyst, author and blogger Josh Bernoff sums it up perfectly: “What does this mean for you? If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late.” Read Josh’s complete entry on his blog, groundswell.

As we enter another planning and budgeting season many marketers are evaluating what they’ve done this year and what they should do for next year. The question often posed is “how much should my marketing budget be next year?” This can also be prompted by the direct request of senior management who needs “your budget number” to fit into the marketing line item space of their overall plan. There is no simple accurate answer to this question.

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