Today’s Web 2.0 world and its social nature demand that companies continuously create and market content to draw users back to their Web sites. But that can be intimidating to many marketers.

“Where are we going to get content?” they moan.

The fact is that many companies are sitting on treasure troves of high-value content, but they just don’t know it. If you want to find out how you can use existing marketing materials to create content for your social media use, check out our free e-book.

Oh, and by the way, creating an e-book is just one way to repurpose existing materials into great content.

Related posts:

1. Content Marketing Budgets Increasing
2. Creating an Online Newsroom
3. Take Me Out to the Blog Game, Part I
4. Wanted! Online newsrooms with remarkable content.
5. Blogging — Is it right for you?

---

About the author:

Debra Yemenijian joined Schubert as a Sr. Social Media & PR Executive after six years as a medical editor and writer. She is a Penn State graduate and currently is pursuing her MBA. Debra is also a ballet teacher and dabbles in community theater and jewelry design on the side.