12.11
If we’re only as strong as our weakest link, shouldn’t we find that faulty link fast and bring it up to par? With 2009 quickly coming to a close, it’s a perfect time for marketing professionals to evaluate this past year and see where they can best focus their efforts in 2010. What was a weak link in your marketing program?
I wouldn’t be surprised if a lot of B2B companies felt they didn’t invest as much time or energy as they would have liked to in social media. While tight budgets may have limited companies’ abilities to devote resources to exploring social media, its application and value to B2B marketers continue to progress. I came across an interesting post from ReadWriteWeb that predicts how social media will continue to evolve in 2010. According to guest poster Ravit Lichtenberg:
• Social media will become a single, cohesive experience embedded in our activities and technologies
• Social media innovation will no longer be limited by technology
• Mobile will take center stage
• Expect an intense battle as people and companies look to own their own content
• Enterprises will shape the next generation of what we’ve called “social media”
• ROI will be measured — and it will matter
• Real, cool and very bizarre online-offline integration
• Many “old” skills will be needed again
• Women will rule social media
• Social media will move into new domains
Like it or not, social media has arrived, and it’s is here to stay. Luckily 2010 is a fresh start for many marketing plans and budgets. Now is the time to strengthen that social media link in your marketing chain.
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About the author:
Lorena Crowley is a Sr. Social Media & PR Executive at Schubert focusing primarily on how new Web 2.0 trends can support traditional PR tactics. Lorena hails from Florida and is still a die-hard Gators fan. Her almost 3 pound Yorkie, Dunkin, keeps her very busy on nights and weekends.
Follow Lorena on Twitter: @BusyBee2B
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