Social media tactics, namely Twitter, are the latest craze, but already people are claiming to be burned out. Is that possible? YES.

I jumped on the Twitter wagon with a personal account in February 2009 full speed ahead, no holds barred, tweeting every day. By the end of summer I was burned out. But, instead of wisely slowing  to a steady, more manageable pace, I threw up my hands and pulled away from the Twitterverse. So, all the hard work I’d done to build followers and create some influence in the Twitter world went swirling down the social media toilet.

So, how do you avoid social media burnout?

1. Slow and steady wins the race. Jump in, but start at small. Don’t feel like you have to participate and monitor 24/7.

2. Set aside certain amounts of time for social media. Don’t let it overrun your calendar, your browser window and your desktop.

3. Be picky. Not every social media tactic will work for you. Try them out and only stick with the tactics that provide your desired result.

CIO posted an article yesterday titled, “Coping with Social Media Burnout”. They offer more tips and tricks on time  management, and perspectives of CIO’s using social media.

Related posts:

1. What’s your Obligation to Practice what you Preach in PR and Social Media?
2. Why some businesses are slow to adopt social media
3. Advice from a Social Media Pro
4. Was Social Media Your Weakest Link in 2009?
5. Social Networking – It’s not a kid’s game anymore.

---

About the author:

Ashley Reppert is a Account Executive and Interactive Project Manager at Schubert. When Ashley isn’t busy providing clients with strategic PR, marketing and interactive support, she enjoys traveling with friends and Philly sports. Go Eagles!