08.07
It’s that time of year again…every other commercial is for the series premiere of this or the season premiere of that. So, what’s in your fall line up?
Are you opting to keep it simple with something a bit outdated, but very trustworthy and predictable such as direct mail (the TV equivalent of CSI)? Or how about Public Relations — a traditional tactic that can deliver some rewarding twists and turns (Grey’s Anatomy)? Then, there’s always the push to indulge in something new and completely unpredictable, like Twitter (Fringe).
No matter what your marketing fall line up includes, remember to keep a balance. It’s important to outline your goals and objectives, weighing which tactics will deliver the outcome you seek.
Examples:
Branding – keep it traditional with advertising in key publications
Trade show booth traffic – a direct mailer with a reward promise can do the trick
Thought-leadership – public relations efforts can promote your company’s new technology and high-level management team
Web site traffic - try Twitter to post links to your blog and corporate Web site
Customer support - a social network, forum and Twitter are great venues to connect with current customers
When something new comes along, don’t automatically ditch traditional tactics. You wouldn’t stop watching CSI for Bones or Lie to Me, now would you? But, try not to spread yourself too thin by dabbling in alittle of everything right way. Then, you’ll just end up with a very full Tivo and no solid results.
Related posts:
About the author:
Ashley Reppert is a Account Executive and Interactive Project Manager at Schubert. When Ashley isn’t busy providing clients with strategic PR, marketing and interactive support, she enjoys traveling with friends and Philly sports. Go Eagles!
Although there are many new ways to get your business noticed, the tried and true options such as direct mail always provide results. Sometimes, it is smarter to lead with result producers instead of banking on a new and less reliable way to get noticed.