Sometimes good advice is just good advice, no matter the source. This is one of those cases.

While Paula Drum has worked for H&R Block until recently, her blog post on integrating social media into corporate strategy is just darned good. It applies to any company that’s evaluating social media for marketing, even B2B companies that may operate worlds away from retail tax services. It’s well written, concise, easy to understand and it is well worth your time to read.

I particularly like her last bullet point on selling social media to the C-suite. Of course executives are looking at the bottom line (unless they work for one of the Big Three automakers or a financial institution), but Drum urges a new view of ROI.

“I have defined ROI a little differently in this new and emerging space as Risk Of Ignoring.”

This point fairly sums up social media. People will be talking about your brand with or without you. You may as well take part in the conversation.

Funny thing: I found Drum’s post through a tweet on Twitter. Ahhh, the power of social media.

Related posts:

1. What’s your Obligation to Practice what you Preach in PR and Social Media?
2. Was Social Media Your Weakest Link in 2009?
3. Social Media Burnout
4. Why some businesses are slow to adopt social media
5. New media or old media, the debate rages on

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About the author:

Brian Courtney is a Sr. Social Media & PR executive, bringing Schubert more than 15 years of corporate PR and editorial experience. Brian enjoys traveling to exotic locations, creative writing and spending time with his family.