Sure, you probably know what your Web hosting is costing you per month. You may even know your maintenance costs. But do you know what your site is costing you in lost business?

In CIO magazine, Web usability guru Jakob Nielsen cited a study his company did of 170 B2B sites. The results? “I was appalled.”  The study showed that the majority of B2B sites studied were “difficult to navigate and rarely answer customers’ questions in a straightforward manner.”

Ask your customers what they (honestly) think of your Web site. If you’re dismayed at the responses, realize how lucky you are to still have those folks as customers. Then go get your Web site fixed.

Related posts:

1. Take Me Out to the Blog Game, Part I
2. B2B Web Site Pet Peeves
3. Lazy Web site: Whining & Dining
4. Why are B2B sites so far behind (a whine)?
5. Search Engine Optimization Programs. Why No B2B Web site should be without one. Part I

About the author:
Rich Carango is vice president of creative services at Schubert. Rich heads a team of designers, programmers and copywriters who create advertising, brochures, direct mail, logos, interactive media…and the list goes on. When he isn’t burning the midnight oil at Schubert, Rich spends time with his family and is a huge history buff.