Close Ratio, Close\ Ra”ti*o, n.

The percentage of sales closed based on a variety of criteria, including leads, suspects, prospects, offers, etc.

An offer pitched to 10 prospects resulted in two closed orders — close ratio is 20 percent. Maintaining a strong close ratio is improved when calling on the right prospects, there is a compelling reason, a comfort level and a level of consistency. You are much more likely to land an appointment — and the deal — if you introduce yourself and the prospect says, “I have heard of your company.”

The “Schubert Sales-Centric Marketing Dictionary” is available in the resource section of our Newsroom.

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2. Word of the Week – Attrition
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About the author:

Ashley Reppert is a Account Executive and Interactive Project Manager at Schubert. When Ashley isn’t busy providing clients with strategic PR, marketing and interactive support, she enjoys traveling with friends and Philly sports. Go Eagles!