At Schubert, we toss around a lot of terms – buzzwords some may say. These terms (cost of sale, ROI, brand equity) are used often in the marketing world. But, what do they mean to Schubert as a B2B Sales-Centric Agency? More importantly, what do they mean for our clients? Well, you’re about to find out.

The “Schubert Sales-Centric Marketing Dictionary” is available in the resource section of our Newsroom.

I’ll also happily feature a word each month on the blog for your reading pleasure.

According to research from Webvisible and Nielsen reported on MarketingCharts.com, local search is becoming increasingly important and search engines and e-newsletters are growing rapidly as local search tools, while all traditional media are declining. More than 60% of small business owners use the Internet to locate product. Yet the same survey found that just 44% of small business had a web site and of those, owners spent less than 10% of their marketing budgets online. Which all begs the question, “Huh?”

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Episode 1: Slackin’ and Snackin’

Okay, contagious isn’t the word you probably know. But, I’m sure you’ve heard the term viral being thrown around a lot lately. I’m not referring to anything of, relating to, or caused by a virus. I am referring to viral marketing, more specifically viral videos.

Marketing tactics, now more than ever, need to be out-of-the-box. We need to engage prospects with more than the same old printed brochure. According to Neilson Online, more than 120 million people watched online videos in October 2008 – 65% of which was during work hours. Now, don’t you want to be one of the videos they see on YouTube?

Some Examples:
Pequea Manure Spreader
HubSpot’s Outbound vs. Inbound Marketing Music Video

Keep your germs to yourself. But, your brand on the other hand, spread that all around – to your friends, neighbors and co-workers. It’s time to get contagious.

According to the USA Today Super Bowl Ad Meter, two unemployed brothers with $2,000 and a dream took the top spot last night in primetime television with their Doritos Crystal Ball commercial. Nothing like taking this horrible economy and turning it into a million dollar prize – and I’m sure a bunch of job offers.

So, what’s the lesson to be learned here. Get creative with your marketing – it doesn’t take a big budget to get big results. Doritos launched a stellar microsite – www.crashthesuperbowl.com – and used viral marketing to attract contenstants. The ROI? Usurping the notorious beer commerical winner and taking the #1 super bowl ad spot…at least for another 12 months.