2008
12.04

Marketing budget cuts call for new approach

Category: Advertising, Interactive, Interactive PR / Tag: , , , , , ,  / Add Comment
Written by: Joe Schubert

In tough economic times, marketing is usually the first budget cut. But that doesn’t mean you have to stop communicating with your customers and prospects. Now is the time to leverage new media to maximize your remaining budget dollars. Dynamic online advertising, interactive sales tools, and cost-efficient public relations can help.

Don’t let budget cuts sink your sales efforts. Nurture your leads. Uncover new ones. Sustain and grow your brand.

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About the author:


Joe Schubert is the founder and CEO of Schubert Communications. He takes great pride in the agency’s B2B Sales-Centric Marketing™ approach based on many years of B2B client support. Joe keeps busy flying his Cesna, golfing, skiing and reading up on the industry’s latest trends.




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