There is a misconception that a blog is a good PR strategy for everyone. Everyone should have a blog, they say. A blog allows businesses to curtail traditional media and reach their prospects directly, they say. But do blogs really make sense for all companies? In my personal opinion … absolutely not.

I’m a huge proponent of the transparency, candidness and two-way communication that a B2B blog invokes. There are also some real benefits of blogs in terms of SEO and visibility on the web. Done properly, a company’s blog can become a destination on the web for a particular industry. But a blog is much more of a commitment than organizations often expect, and it adds an entirely new level of accountability.

So what companies are NOT good candidates for blogs?

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