Today I revisited the early 90’s on the web. It was a website that I found while prospecting that reminded me of my days running around in Reebok high-tops and rockin’ out to White Snake. No, the site wasn’t part of VH1’s “I love the 90’s” rather it is the corporate site of an industry leader in their field with an excess of 1 billion dollars in annual sales. A site with as much visual stimulation as a beta-version of “Pong”- never mind the content.

This publicly traded company has a website that by all accounts is severely outdated and makes them appear as backwards and small. Sure they may be an industry leader with innovative technology and impeccable product quality. However, new prospects visiting their site would never know this.

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