Schubert has likened its staff to B2B Marketing Animals, and even to communication cats…but never to ninjas. I stand to change this. As Debra pointed out in her post yesterday, on a daily basis we are working, stealthily, to make “it” happen. This normally does not involve hiding in ceiling tiles or cat-quick movements, but we are tasked with covert operations each day — from making placements in trade pubs to calling the Pentagon or even calling Arnold “The Govenator” Schwarzenegger (yes we have done that).

In terms of sly, yet effective, PR/Marketing tactics – podcasts are one of the best, giving a voice to your company. I’d like to let this PR Ninja (not on Schubert’s Staff, unfortunately)break it down for those readers that aren’t quite willing to jump on the podcasting bandwagon. In fact, this is a good example of both video podcasting and viral marketing. (See the video after the jump.)

Using this Ninja’s analogy – B2B prospects are whales, swimming around the internet looking for new, fresh content to keep coming at them. (No, not out of the ceiling tiles, from your Web site.) If that whale finds a podcast, it’s like finding an apple pie, much more delicious than the same old boring shrimp (redundant written content) they have been eating (finding on the internet) for years. Your clients will look forward to eating that apple pie, much more than they will your competitors’ same-old shrimp.

Related posts:

1. B2B Public Relations, Advertising, and Editorial – the Great Divide
2. Mac Attacks: Have ad agency creatives been right all along?
3. B2B Public Relations Task Masters
4. Shaking away doubts about the staying power of interactive public relations and new media
5. Commission-based press coverage: Why are public relations successes being treated like the sale of a used car?

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About the author:

Ashley Reppert is a Account Executive and Interactive Project Manager at Schubert. When Ashley isn’t busy providing clients with strategic PR, marketing and interactive support, she enjoys traveling with friends and Philly sports. Go Eagles!