B2B Marketing Blog

Schubert has likened its staff to B2B Marketing Animals, and even to communication cats…but never to ninjas. I stand to change this. As Debra pointed out in her post yesterday, on a daily basis we are working, stealthily, to make “it” happen. This normally does not involve hiding in ceiling tiles or cat-quick movements, but we are tasked with covert operations each day — from making placements in trade pubs to calling the Pentagon or even calling Arnold “The Govenator” Schwarzenegger (yes we have done that).

In terms of sly, yet effective, PR/Marketing tactics – podcasts are one of the best, giving a voice to your company. I’d like to let this PR Ninja (not on Schubert’s Staff, unfortunately)break it down for those readers that aren’t quite willing to jump on the podcasting bandwagon. In fact, this is a good example of both video podcasting and viral marketing. (See the video after the jump.)

Using this Ninja’s analogy – B2B prospects are whales, swimming around the internet looking for new, fresh content to keep coming at them. (No, not out of the ceiling tiles, from your Web site.) If that whale finds a podcast, it’s like finding an apple pie, much more delicious than the same old boring shrimp (redundant written content) they have been eating (finding on the internet) for years. Your clients will look forward to eating that apple pie, much more than they will your competitors’ same-old shrimp.

This entry was posted on Tuesday, April 8th, 2008 at 9:12 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.