I just read Seth Godin’s most recent blog entry and it really hit home. I just got out of a new business meeting where we discussed nailing down this particular client’s target market. Which is a completely feasible task. With the right research and industry knowledge, B2B marketers can target markets….or can we?

Yes, we can. But, it is important to manage your expectations because, as Godin highlights, no two customers/prospects think alike. There are variables in all humans, do you prefer email or phone calls or snail mail; should we meet in groups or one-on-one and at your office or mine; is your glass half empty or half full? The list goes on and on.

This applies to all parties. Schubert account executives have to consider this when prospecting new marcomm clients, I have to consider this everytime I call an editor, and B2B businesses have to keep this in mind when targeting markets.

Just a thought.

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3. Twitter me this!
4. What came first, the Budget or the Plan?
5. “Spring is a time of renewal”

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About the author:

Ashley Reppert is a Account Executive and Interactive Project Manager at Schubert. When Ashley isn’t busy providing clients with strategic PR, marketing and interactive support, she enjoys traveling with friends and Philly sports. Go Eagles!